Creative Writer (Social Media Marketing)

We’re looking for a Creative Writer / Content Strategist (Short-Form Social Media) to help us identify winning video ideas and content angles on TikTok and Instagram — and turn them into clear, repeatable concepts our editors can recreate.

Your primary responsibility is idea generation + creative direction, not editing.

You’ll research what’s already working, break down why it works, and then write scripts, hooks, and concepts tailored to our specific niches and brands.

What You’ll Do

Research TikTok & Instagram daily to identify high-performing, viral video ideas

Break down winning videos into hooks, structure, CTA, and messaging

Write clear content briefs and scripts for editors to recreate

Adapt proven concepts to multiple niches and companies

Collaborate with a team that includes:

Social Media Marketing Manager

Video Editor(s)

Brand Owner / Founder

Help ensure content aligns with brand voice, strategy, and growth goals

Ideal Candidate

Deep understanding of short-form content (TikTok & IG Reels)

Strong creative writing skills (hooks, captions, video concepts)

Knows how to spot trends early and adapt them intelligently

Comfortable working across multiple brands and niches

Organized, communicative, and collaborative

Bonus: experience with content research tools, swipe files, or creator pages

This Role Is NOT

Pure copywriting with no strategy

Long-form blogging or SEO writing

Random idea dumping with no structure

We’re looking for someone who understands what makes content convert — not just go viral.

If you love analyzing top-performing videos, breaking them down, and turning them into repeatable systems, this role is for you.

note: you will also be compensated bonuses for performance.