Personal Brand Content Manager

Overview
We’re looking for a Personal Brand Content Manager to help turn a founder’s thinking, experience, and insights into consistent, high-quality content across social platforms.

This is not a strategy or ghostwriting role. The founder supplies the ideas, judgment, and voice. You handle clarity, structure, and execution.



Responsibilities

Convert founder’s raw inputs (bullets, voice notes, Looms, messages) into at least one post a day, could be more

Edit for clarity while preserving the founder’s natural voice

Format and schedule content on primary and secondary platforms

Repurpose core ideas across platforms (without changing meaning)

Maintain consistency in tone, positioning, and themes

Track which topics and angles resonate over time

Light engagement (likes/comments), no DM outreach

You Are a Fit If You

Are excellent at editing, not inventing

Know how to preserve someone else’s voice

Understand business, founders, and operators

Can simplify complex ideas without dumbing them down

Are comfortable pushing back if something feels off-brand

Prefer consistency and quality over virality

You Are Not a Fit If You

Rely heavily on templates or trending hooks

Chase virality or engagement hacks

Want to “build a personal brand strategy”

Prefer writing in your own voice over adapting to others

What Success Looks Like

The content sounds unmistakably like the founder

Posting is consistent without adding mental load

The founder reviews drafts quickly with minimal edits

Content sparks thoughtful replies and inbound conversations