Social Media & Digital Marketing Expert

We are hiring a Full-Time Social Media & Digital Marketing Expert to help plan, create, manage, and scale content and email marketing across multiple brands.

This is a long-term role for someone who understands content strategy, copywriting, email marketing, and customer journey flows...not just posting graphics.

You will be managing up to 5 brands, each with active accounts on:

YouTube

Facebook
Instagram
TikTok

Your job is to ensure the right content goes to the right platform at the right time and that all messaging aligns with each brand’s voice, audience, and growth goals.

Core Responsibilities – Social Media:

- Plan and build monthly and weekly content calendars

- Write social media copy for posts (captions, hooks, CTAs)

- D ---------- what graphics or videos should accompany each post

- Schedule and publish content across YouTube, Facebook, Instagram, and TikTok

- Manage and monitor multiple social accounts (up to 5 brands)

- Ensure content is posted contextually (e.g., videos go to TikTok, Reels, Shorts, etc.)

- Coordinate content timing with product launches, promotions, and campaigns

- Track performance and optimize based on engagement and growth trends


Core Responsibilities – Email Marketing:

- Write email campaigns that blend brand storytelling with direct-response strategy

- Align messaging with customer pain points, needs, and buying intent

- Build and manage automated email flows such as: Cart abandon, New subscriber welcome flow, Post-purchase flows, Cross-sell / upsell flows, Re-engagement flows

- Create segmented campaigns based on behavior and product interest

- Own the email channel end-to-end (copy, flow logic, optimization)

- Work inside platforms like Klaviyo, SendLane, and similar ESPs

- Use UTMs and tracking links to measure performance and attribute results


Requirements:

- Strong written English (copywriting is a major part of this role)

- Experience managing multiple social accounts

- Proven ability to write engaging social copy and email campaigns

- Understanding of customer journeys, funnels, and lifecycle marketing

- Experience with Klaviyo, SendLane, or similar platforms

- Comfortable using UTMs and tracking systems

- Organized, detail-oriented, and deadline-driven

- Able to work independently and take ownership of channels

- Comfortable coordinating through Slack

- Available to start as soon as possible


How We’ll Work Together:

You’ll be working directly with our internal team to plan campaigns, align content with launches, and scale both social and email channels. You will receive clear brand guidelines, content direction, and performance feedback. This role is designed to grow into a long-term leadership position for the right person.


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"Digital Marketing Expert"

Applications without this exact subject line will not be reviewed.

Again, the subject line must be:

"Digital Marketing Expert"