Strategic Content Architect (Research-Driven, Design-Forward) Women’s Wellness | Midlife | Authority Brands

I’m looking for a high-level content creator who can think, research, and design — not just execute tasks.

I’m not looking for someone to just follow instructions.
I’m looking for someone who understands why content works — and wants to help build something meaningful.

Send me 2 Instagram Reels you did and explain why you think they performed welL

This role is for someone who understands how content builds authority, drives conversation, and positions a brand as the place women go when they want real answers — especially in the women’s wellness and midlife space.

You will not be handed generic prompts.

You will research my niche, study what’s already working (and what’s overused), and help create original, scroll-stopping content that feels intelligent, intentional, and emotionally resonant.

This is a long-term role for someone who wants to grow alongside a premium personal brand.

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What You’ll Be Responsible For

• Researching women’s wellness, midlife health, hormones, metabolism, nervous system regulation, and peptide education
• Studying top-performing content in the space and identifying gaps, patterns, and overused messaging
• Turning insights into high-level content concepts (Reels, carousels, captions, story frameworks)
• Designing clean, modern, authority-driven visuals (Canva or similar)
• Applying proven design psychology (negative space, hierarchy, hooks, pacing)
• Helping develop repeatable content formats and series
• Supporting brand voice consistency across posts
• Collaborating on content that positions me as a trusted authority — not an influencer

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This Role Is NOT For You If

? You only repurpose quotes or trends without understanding the message
? You wait for step-by-step instructions
? You don’t enjoy research or strategic thinking
? You prefer volume over depth
? You aren’t comfortable in the health/wellness space

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You’re a Great Fit If You…

? Love researching and understanding a niche before creating
? Think in frameworks, story arcs, and positioning
? Have strong design instincts (not just templates)
? Understand what makes content feel premium and credible
? Can explain why a post will work — not just make it look good
? Are proactive, curious, and self-directed
? Want to help build a recognizable authority brand