Direct Response Image Ads Designer (Canva + AI)

Summary
Summary
We’re a fast-moving ecom business selling health and wellness products via direct response funnels. We launch new offers weekly, and are looking for a graphic designer who lives and breathes performance ads, knows how to use AI tools, and can work fast inside Canva & Google Drive.

What You’ll Do:
- Design batches of 1:1 direct response image ads for cold traffic, think curiosity, social proof, native-style, product with guarantee, direct response statics etc.
- Work inside our existing system: Canva for design, AI tools (like GPT & Higgsfield) for generation, and Google Drive + Sheets for tracking.
- Collaborate closely with our creative strategist who provides clear briefs, angles, and tested ad formats.
- Use drafts or ad swipes as your starting point and turn them into polished, high-converting images fast.
Iterate based on feedback and results — we move fast, so you should too.

How We Work
- All design is done in Canva (we don’t use Photoshop or Figma).
- Other ones are generated in higgsfield, GPT and finished in Canva
- Ad batches are stored in Google Drive, and tracked in Google Sheets.
- We launch 3 new batch per product per week, each with 5 image ads

Must-Haves
- Experience designing direct response image ads, not brand fluff, but ads that stop the scroll and drive conversions.
Strong portfolio of DR ad creatives (especially in ecom, supplements, health/beauty niches).
Proficiency with Canva (non-negotiable)
- Experience generating images with GPT prompts, Midjourney, etc. We use GPT’s image generation tools and have SOPs for those, but if you’re proficient with other tools and can produce results with them, that’s perfectly fine as well.
- Understands core DR principles: native congruence, curiosity, credibility, visual hierarchy, CTA clarity.
- Able to create 5 images/batch per product, 3 batches/product a week, across multiple ad formats.
- Comfortable working async with fast feedback loops via Google Sheets and Drive.

Nice-to-Haves
- Background in health, beauty, weight loss, or other high-volume ecom niches.
- Familiarity with Meta ad compliance and what flies on cold traffic.

Some Formats We Use (you’ll be designing these)
Testimonial (with or without product)
Simple image with headline
Native-style image (e.g. woman + quote)
Split image (before/after or UGC + overlay)
Product with simple text overlay (e.g. “Guaranteed”)
Newspaper/ad-style native layout
FB-style review with profile
UGC-style screenshots or stills
Etc.

How to Apply
Send us:
Your portfolio (especially image ads & DR ecom creatives)
A quick note on your experience with Canva and AI tools
Your typical turnaround time for a 4-5 image batch
(Optional) If you’ve done anything in health/beauty and/or worked with Funnelish ecom businesses or ecom businesses using DR funnels, let us know.