Google/Meta Ads Strategist

We’re hiring a full-time Media Buyer to own our paid advertising performance across platforms, with a primary focus on Meta (Facebook & Instagram Ads). This role is full-time and in-house (remote), so please only apply if you’re looking for a long-term permanent position, we are not hiring agencies.

This role is ideal for someone who is data-driven, detail-oriented, and excited to work closely with creatives to improve ad performance through clear insights and testing.

What You’ll Be Responsible For
- Launch, manage, and optimize ad campaigns primarily on Meta Ads. Support campaigns on Google, TikTok, or other platforms where relevant.
- Plan and execute structured tests (angles, creatives, offers, landing page) to improve cost per acquisition and ROAS.
- Manage budgets, audiences, and campaign structures based on performance
- Analyze ad performance to identify winning and underperforming ads
- Communicate clear performance insights to the creative team
- Participate in brainstorming sessions to improve creatives based on data
- Analyze Shopify sales data to identify scaling opportunities, conversion bottlenecks and product-level performance
- Monitor competitors’ ads, offers, and campaigns to identify gaps or opportunities in our market niche.
- Stay up-to-date with industry trends and platform updates to ensure best practices.
- Providing administrative support, as and when needed to the manager.

Requirements
- Full-time, Monday–Friday (9am–5pm PH time)
- Remote position
- Strong comfort working with numbers and data
- Strong analytical and problem-solving skills; able to interpret data to make informed decisions
- Able to explain performance clearly to non-technical teammates
- Highly organized, self-directed, execution-focused, and able to work independently
- Willing to learn quickly and adapt as the business grows
- No prior media buying experience required, but you must be sharp, analytical, and able to learn fast.

Nice To Have (but not required):
- Experience running Meta Ads
- Experience with Shopify analytics
- Familiarity with Google Ads, TikTok Ads
- Experience in eCommerce or performance marketing

What We Offer
- Competitive salary
- Performance-based bonuses
- Paid annual leave & public holidays
- Fully remote work
- Training, upskilling, and career growth opportunities
- A team that values ownership, clarity, and results

Application
Please send your application via email to ---------- with the subject line: "Google/Meta Ads Strategist – (Your Name)”. Include your OnlineJobsPH profile link and answers to the questions below in numbered format directly in the email body:
1) Tell us about your most recent job. What did you mainly work on, what were some challenges you faced, and why did you d ---------- to leave?
2) What experience do you have that’s relevant to this role?
3) If you’ve worked in media buying/advertising, tell us about the campaigns you handled, tools you used, your process, and results. If you haven’t, what have you been learning on your own and how would you get competent quickly?
4) If a Meta ad campaign is underperforming, what steps would you take to analyze and improve it?
5) Share a time you took initiative or solved a problem. It doesn’t have to be a formal leadership role, just something you’re proud of.
6) What do you want to learn here, and how does this role fit into your longer-term career plans?
7) Please attach your work portfolio or campaign samples