Junior AI Operations Specialist (Marketing Focus)

Job Title: Junior AI Operations Specialist (Marketing Focus)
Type: Full-time
Compensation: £250-£300/week
Reporting to: Director of Paid Media

WHO WE ARE

Digital Roo is a UK-based lead generation company that partners with financial service brands to deliver high-quality, compliant, and scalable leads.

We combine expert media buying, creative strategy, and automation to help our clients grow predictably across platforms like Meta, Google, Bing, YouTube, and TikTok.

We’re scaling fast — with major growth plans for 2026 — and we’re building a small, world-class team to help us get there.

THE ROLE

Here's the unique opportunity: You'll start by building AI systems and workflows for our marketing team, but this is a pathway to becoming an AI-powered media buyer.

Think about it: Traditional media buyers spend 80% of their time on manual tasks — pulling reports, analyzing data, writing ad copy, adjusting budgets. AI can do most of that.
The future belongs to media buyers who know how to use AI as a superpower — and that's what you'll become.

Your Journey:

* Weeks 1-3: Build AI workflows and automation for our marketing operations, learn how campaigns work from the inside
* Weeks 4-8: Start managing small campaigns using AI-powered workflows, apply your automation skills to real media buying
* Weeks 8-12: Own full campaigns as an "AI-first media buyer" — someone who moves 10x faster than traditional buyers

You'll learn media buying with AI as your unfair advantage from day one.


RESPONSIBILITIES

Phase 1: AI Operations Foundation (Weeks 1-3)

* Use AI tools (ChatGPT, Claude, etc.) to automate reporting, data analysis, and performance summaries
* Build AI-powered workflows for repetitive tasks (ad copy generation, audience research, campaign analysis)
* Experiment with automation tools ( ---------- , Zapier, n8n) to connect our marketing systems
* Help the media buying team by using AI to analyze campaign performance and suggest optimizations
* Create AI-powered dashboards that auto-generate insights from campaign data
* Document your workflows so the whole team can benefit

Phase 2: AI-Powered Media Buying Apprenticeship (Weeks 3-6)

* Learn campaign setup — the AI way: Use AI to build account structures, generate ad copy, research audiences
* Start managing small test campaigns: Apply your AI workflows to real budget decisions Automate the boring stuff: Use AI to handle data pulls, performance monitoring, and routine optimizations
* Focus on strategy: Because AI handles the manual work, you'll spend more time on high-level decisions
* Get hands-on with platforms: Learn Google Ads Editor, Meta Ads Manager, tracking systems (but use AI to move faster)

Phase 3: AI-First Media Buyer (Weeks 6-12)

* Own full campaign lifecycles — but with AI doing 80% of the manual work
* Use AI to generate and test 50 ad variations in the time it takes others to create 5
* Build AI-powered "campaign doctors" that auto-diagnose performance issues
* Scale campaigns faster because you're not bottlenecked by manual tasks
* Become the most efficient media buyer on the team — because you have AI leverage
* Train others on your AI-powered workflows

YOU’LL THRIVE IN THIS ROLE IF YOU…

* Want to build a career in marketing: You're not just interested in AI for AI's sake — you want to use it to drive real business results
* Are a fast learner: You don't need to know media buying now, but you need to pick things up quickly.
* Are obsessed with AI: You're already using ChatGPT, Claude daily — and you see the potential for AI in every workflow
* Love experimenting: You try new tools, break things, and figure out what works
* Love numbers: You're comfortable with spreadsheets and can spot patterns in data.
* Are naturally curious: You ask "why" and "what if" constantly.
* Take ownership: You don't wait to be told what to do — you figure it out.
* Communicate clearly: You can explain your thinking and findings in writing.
* Are proactive: If something's broken, you fix it. If something's unclear, you ask.

REQUIREMENTS

* Hands-on experience with AI tools like ChatGPT, Claude, Gemini, Perplexity, etc
* Comfortable with Google Sheets or Excel (formulas, pivot tables are a plus but not required).
* Basic understanding of digital advertising (even if just from using Facebook/Instagram).
* Genuine interest in learning media buying and performance marketing.
* Willingness to learn technical tools: Google Ads Editor, Meta Ads Manager, tracking systems
* English Fluency: Excellent written and spoken English for internal meetings and ad copy testing.
* Analytical Mindset: You must be comfortable with complex data interpretation and presenting findings to the team.

Nice to have:
* Any prior experience with paid ads (even personal projects or small freelance work)
* Basic Google Sheets/Excel skills (especially if you use AI to automate spreadsheet work)
* Experience in marketing, eCommerce, or analytics roles

Most Important:

* You're hungry to grow and see this as a career opportunity, not just a job
* You're detail-oriented — small mistakes in media buying can cost thousands
* You're resilient — campaigns fail sometimes; you learn and move forward

WHAT MAKES THIS ROLE DIFFERENT

* Direct Impact: You’ll be working directly with the paid media director in a high-growth environment. Your decisions will move the needle every single day.
* Continuous Learning: We move fast. You’ll be expected to learn new tools (including AI-driven workflows) and improve your strategy weekly.
* Data-First Culture: We don’t guess. We test, analyze, and iterate. If you love performance marketing, you’ll love our process.
* A-Player Environment: We only hire smart, capable, self-motivated people. There is zero hand-holding here—just ownership and results.




HOW TO APPLY

To apply, please complete our short survey first (link below).
Only applications submitted through the survey will be considered.

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If selected, you’ll receive an invitation to an initial interview.

OUR HIRING PROCESS

1. Survey/Quiz – Complete a short questionnaire to assess fit and attention to detail.
2. Initial Interview – A brief conversation to learn more about you.
3. Paid Test Task – Selected candidates complete a real-world task (2–3 hours) to demonstrate skills.
4. Final Interview & Offer – Final alignment and next-step discussion.
(In some cases, we may bring on multiple candidates for a one-month trial and keep the best performers.)

SUMMARY

If you're someone who's obsessed with AI, wants to build a career in marketing, and is ready to become a next-generation media buyer — this is your opportunity.
You'll start with AI as your superpower, then grow into a media buying role where you'll outperform traditional buyers by 10x.


>> Apply now by completing the survey linked above.