Part-Time Social Media & Content Manager for Pediatric Therapy Practice

Part-Time Social Media & Content Manager for Pediatric Therapy Practice

About NewDay Child Coaching
We're a virtual pediatric therapy practice serving families nationwide (USA) with evidence-based/evidence-informed developmental guidance for children ages 0-3. Our multidisciplinary team (Speech-Language Pathology, Occupational Therapy, Physical Therapy) helps parents move from "wait and see" to "watch and support" through our proprietary frameworks and educational resources.

We're actively growing our digital presence to reach more families who need proactive developmental support.

Position Overview
Role: Part-Time Social Media & Content Manager
Hours: 20 hours per week (4 hours per day, Monday-Friday)
Rate: $4.00 per hour to start ($320/month), with opportunity for increase based on performance
Work Schedule: Flexible within your timezone, with some overlap during US Pacific hours preferred
Employment Type: Long-term, remote position with growth potential

What You'll Be Doing
Content Creation & Design (40% of time)

Design professional graphics, carousels, and social media posts using Canva
Create engaging educational content about child development milestones
Design promotional materials for our courses, newsletter, and lead magnets
Maintain brand consistency across all visual content
Adapt content for different platforms (Instagram, Facebook, TikTok, YouTube)

Video Production (25% of time)

Edit short-form videos using CapCut for Instagram Reels, TikTok, and YouTube Shorts
Add captions, transitions, music, and branded elements
Create engaging video content from existing footage and materials
Optimize videos for each platform's best practices

Social Media Management & Growth (25% of time)

Monitor and engage with followers across Instagram, Facebook, TikTok, and YouTube
Respond to comments and messages professionally (following provided guidelines)
Implement strategies to convert our 16,000+ >Facebook community members to newsletter subscribers
Track analytics and report on growth metrics weekly
Schedule and post content consistently across all platforms
Research trending topics and hashtags in parenting/child development space

Website & SEO Support (10% of time)

Maintain and update our Wix website with new content
Optimize blog posts and pages with SEO keywords for child development topics
Update service pages, testimonials, and resource sections
Ensure site functionality and user experience remain optimal

Required Skills & Experience
Must Have:

~ Proven experience with Canva (portfolio required)
~ Video editing experience using CapCut (samples required)
~ Active social media management experience on Instagram, Facebook, TikTok, and/or YouTube
~ Wix website experience (editing pages, basic SEO)
~ Understanding of SEO fundamentals and keyword optimization
~ Excellent English writing skills - you'll be engaging with US-based parents
~ Self-starter who can work independently with minimal supervision
~ Reliable internet connection and computer setup
~ Available for at least 6-month commitment

Preferred (Bonus Points):

-> Experience in healthcare, education, or family/parenting niche
-> Familiarity with Podia, email marketing platforms, or course platforms
-> Understanding of child development or therapy services
-> Experience growing and monetizing social media communities
-> Knowledge of Instagram/TikTok algorithm best practices
->Background in digital marketing or content strategy

What Makes You a Great Fit
You're perfect for this role if you:

Love creating beautiful, scroll-stopping content that educates and inspires
Understand how to craft messages that resonate with parents and caregivers
Can work independently while following brand guidelines and strategic direction
Take pride in your attention to detail and consistency
Are excited about the mission of helping families support their children's development
Enjoy learning about child development, milestones, and parenting
Can balance multiple platforms and priorities effectively

What We Offer
- Meaningful Work: Help families access life-changing developmental support
- Consistent Schedule: Predictable 4 hours/day, Monday-Friday
- Growth Opportunity: Potential for increased hours and rate based on performance
- Creative Freedom: Opportunity to bring ideas and implement strategies
- Long-Term Position: We're building a team for the long haul, not just a project
- Professional Development: Learn about pediatric therapy, child development, and evidence-based practices
- Clear Communication: Direct collaboration with the founder with clear expectations

How to Apply
Please submit your application with the following:

Resume/CV highlighting relevant experience
Portfolio showcasing:

5-8 Canva designs you've created (especially for social media)
3-5 video samples edited in CapCut (links to Instagram/TikTok/YouTube posts you've created)
Examples of social media accounts you've managed (with growth metrics if possible)

Brief cover letter ( ---------- words) answering:

Why you're interested in working with a pediatric therapy practice
Your experience growing social media followings
Your approach to converting followers into email subscribers
One creative idea for content that would engage parents of young children

Please include "NewDay Content Pro" in your subject line so I know you read the full posting

Required: Submit Your Growth Strategy
Before applying, analyze our social media presence ---------- on Instagram, Facebook, and YouTube).
Submit a ---------- word strategy document that includes:

Content Audit: What's working well? What needs improvement?
Growth Opportunities: Where do you see the biggest potential for expanding our reach?
Your Action Plan: 3-5 specific, tactical strategies you'd implement in your first 30 days
Conversion Strategy: How would you convert our 16,000+ Facebook followers into newsletter subscribers?
Why You: What makes you uniquely qualified to execute this vision?

This isn't just about growing numbers—it's about reaching families who need evidence-based guidance for their children's development. Your strategic thinking and creative execution will directly impact how many families we can serve. We'll be changing our world for the better--together!

We need someone who can see both the big picture and the tactical details. Show us you're that person!

Important Details
Start Date: Flexible, ideally within 1-3 weeks
Training: Initial 1-2 weeks of onboarding with comprehensive brand guidelines
Communication: Primary communication via email and weekly check-ins via Zoom
Payment: Paid weekly or bi-weekly or monthly via PayPal or Zelle or this website (your preference)

Our Ideal Candidate
We're looking for someone who:

Can start with 20 hours/week but may grow into additional responsibilities
Wants to be part of a mission-driven business helping families
Takes ownership of their work and brings proactive ideas
Communicates clearly when they need guidance or resources
Can maintain confidentiality and professionalism (we work with families and children)

Questions You Might Have
Q: Will this grow into more hours?
A: Potentially yes. As we launch new courses and expand our reach, there may be opportunity for 30-40 hours/week.
Q: Do I need experience with children or therapy?
A: No clinical background needed! We'll provide all the content direction and education you need. Enthusiasm for learning is what matters.
Q: What tools will I need?
A: You'll need Canva (free or Pro account), CapCut (free), (we have both Canva + CapCut paid accounts that you can use as well) and ability to access our social media accounts and Wix site.

We're excited to find the right person to help us reach and serve more families!
If you're creative, detail-oriented, and passionate about making a difference through excellent content and community engagement, we want to hear from you.

Application Deadline: Open until filled (reviewing applications on a rolling basis)