Influencer Marketing Specialist (20 hours per week)

We are looking for a proactive Influencer Marketing Specialist to build and manage influencer collaborations in the German-speaking market. You will be responsible for identifying relevant influencers, initiating contact, following up, and negotiating cooperation deals that drive brand awareness and sales.

Responsibilities

Research and identify suitable influencers for the German market (Instagram, TikTok, YouTube, etc.)

Evaluate influencers based on reach, engagement, audience fit, and brand alignment

Reach out to influencers via email, DM, or management agencies

Manage follow-ups and maintain ongoing communication

Negotiate cooperation terms (paid collaborations, gifting, affiliate deals, long-term partnerships)

Coordinate deliverables, timelines, and content expectations

Maintain an organized influencer database and outreach tracking

Monitor campaign performance and provide basic reporting

Requirements

Proven experience in Influencer Marketing, preferably in the DACH region

Strong understanding of social media platforms and influencer ecosystems

Excellent communication and negotiation skills

Native or fluent German (written & spoken)

Structured, reliable, and detail-oriented working style

Experience with tools like Google Sheets, Notion, or CRM systems is a plus

Performance-driven mindset (ROI, conversions, engagement)

Nice to Have

Existing network of German influencers

Experience in e-commerce, DTC brands, or Amazon brands

Knowledge of affiliate marketing models