Virtual Assistant – Founder Support, Sales & Marketing

We are looking for a reliable, proactive Virtual Assistant to work closely with the Founder of a growing consultancy. This role combines founder admin support with a strong focus on sales outreach and marketing execution, especially around LinkedIn and personal brand building.

This is not a purely task-based VA role. You will support day-to-day operations and help build visibility, structure lead generation, and improve internal systems (especially HubSpot).

If you enjoy working independently, taking ownership, and growing your responsibilities over time, this role is for you.

Key Responsibilities:
1. Founder & Business Administration
- Manage calendar and schedule meetings
- Organise inbox and follow up on open items
- Prepare simple documents, summaries, and presentations
- Keep files, folders, and information well organised (Google Suite)
- Support ad-hoc founder tasks to free up strategic time
2. Sales Support & Lead Generation (Initial Core Focus)
- Conduct cold LinkedIn outreach (connection requests, first messages)
- Research and qualify leads (companies, founders, decision-makers)
- Maintain and update lead data in HubSpot
- Organise intro and discovery calls for the Founder
- Track outreach activity and basic performance metrics
- Scope can expand over time to follow-ups, pipeline tracking, and warm leads as experience and trust grow.
3. Marketing & Personal Brand Support
- Support LinkedIn content execution for the Founder:
- Content research and idea sourcing
- Drafting outlines or first versions using AI tools (ChatGPT, Claude)
- Scheduling posts and supporting engagement
- Maintain and optimise Google Ads campaigns (mainly maintenance, not full strategy)
- Track basic performance metrics (reach, engagement, ads performance)
- Ensure consistent tone aligned with personal brand and thought leadership
4. Tools & Systems Ownership
- Actively work in and help optimise HubSpot (CRM hygiene, structure, pipelines)
- Use and combine AI tools (ChatGPT, Claude, Canva) for efficient execution
- Work confidently with Google Suite (Docs, Sheets, Calendar)
- Proactively suggest improvements to workflows and processes

What we’re looking for:
Must-Have
- Previous experience as a Virtual Assistant, Sales Assistant, or Marketing Assistant
- Strong written English
- Experience with LinkedIn outreach and lead research
- Basic understanding of sales funnels and B2B lead generation
- Comfortable working with HubSpot or similar CRM systems
- Highly organised, detail-oriented, and reliable
- Ability to work independently and take ownership
Nice-to-Have
- Experience supporting a founder, consultant, or personal brand
- Basic experience with Google Ads
- Experience using AI tools for content or admin tasks
- Interest in consulting, startups, or digital businesses

How We Work
- Fully remote
- Clear priorities and structured onboarding
- Regular check-ins and feedback
- High trust, low micromanagement
- Growing responsibility based on performance