Digital Growth Strategist (Social Media & Website)

Digital Growth Strategist (Social Media & Website)

About the Role

We are looking for a Digital Growth Strategist for BOTH SOCIAL MEDIA & WEBSITE to own the strategy and performance of our social media and website.

This role focuses on what converts, what sells, and what should be improved — not just posting for visibility.

You will work alongside:
• A Creative Content Assistant
• A VA
• The Founder


Key Responsibilities

Social Media Strategy
• Develop content direction based on:
• What sells
• What gets engagement
• What aligns with the brand
• Identify:
• Content angles
• Hooks
• Messaging themes
• Advise which platforms to focus on and why
• Review performance and adjust strategy accordingly

Website Strategy & Optimisation
• Analyse customer behaviour:
• What they click
• Where they drop off
• What they buy
• Recommend:
• Which products to push
• Which products to remove
• Pricing band improvements
• Improve:
• Conversion rate
• Customer journey
• Product presentation strategy

Reporting & Insights
• Provide weekly reports covering:

Requirements
• Experience with e-commerce (Shopify)
• Strong understanding of:
• Social media analytics
• Website performance
• Conversion optimisation
• Ability to think strategically and explain insights clearly
• Experience in fashion or retail is a strong advantage
• Comfortable working with a remote team