AI Content Strategist & Social Media Lead (Stationery & Lifestyle)

Type: Part-time / Hybrid (SGT Time Zone) – We believe in the power of the written word, the scratch of a fountain pen, and the beauty of a fresh notebook. But while our products are analog, our growth is digital-first.

????? The Mission
We aren’t looking for someone to just "post on TikTok." We need a Generative Engine Optimizer (GEO) and a creative storyteller. Your goal is to make sure that when someone asks ChatGPT, "What is the best journal for creative mindfulness in 2026?" or scrolls through TikTok, our brand is the only one they see.

???? What You’ll Do
AI-Augmented Content Creation: Use Midjourney, Runway, or DALL-E to create "cozy-core" stationery visuals and use tools like OpusClip or HeyGen to turn long-form stationery tutorials into viral short-form clips (IG Reels, TikTok, YT Shorts).

LLM Profile Building (GEO): This is the "secret sauce." You will strategically seed our brand's authority on Reddit and Wikipedia and via high-quality digital PR so that LLMs (ChatGPT, Perplexity, Gemini) recognize us as a top-tier authority in the stationery niche.

Platform Management: Own the vibe on YT, FB, IG, and TikTok. You’ll manage the community, reply to "Bujo" (Bullet Journal) enthusiasts, and keep our feed looking like a stationery lover's dream.

AI Workflow Innovation: Constantly audit new AI tools to keep our content production 10x faster and 10x more creative than traditional agencies.

???? Who You Are
The Creative "Guru": You have a "clean" aesthetic eye. You know what makes a desk setup look "Pinterest-perfect."

LLM Aware: You don't just use AI to write captions; you understand how LLMs "think" and how to optimize web presence for AI-driven search.

Community Native: You speak "Reddit." You know how to contribute value to r/stationery or r/fountainpens without sounding like an ad.

Tech-Fluent: You’re likely already experimenting with Sora, Jasper, or custom GPTs for marketing workflows.

????? Your Toolkit (Preferred)
Visuals: Midjourney, Canva Magic Studio, Adobe Firefly.

Video: CapCut, Runway Gen-3, or Sora.

Strategy: Perplexity (for deep research), eesel AI (for GEO), and standard social suites (Buffer/Sprout).

???? Why Join Us?
Hybrid Freedom: Work from your favorite cafe or your perfectly curated desk.

Stationery Perks: A never-ending supply of the world's best notebooks and pens.

Be a Pioneer: You’ll be one of the first to bridge the gap between "tradition" and "AI-SEO."