Marketing Specialist

This role supports the Founder & CEO for cat-obsessed consumers, where growth is driven by performance marketing, rapid creative iteration, and disciplined testing. Meta advertising is a core growth lever, and this role directly owns outcomes tied to subscription growth and revenue efficiency.

You’ll run paid media end-to-end—making decisions, testing aggressively, and translating performance data into clear creative and funnel direction with minimal oversight. The client delegates ownership, not tasks, and values speed, clarity, and follow-through over handholding.

Requirements
Manage Meta Ads (Facebook/Instagram) daily, including budget allocation, targeting decisions, campaign launches and pauses, and performance monitoring to maximize ROAS and drive subscription growth.
Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers, with clear hypotheses and documented learnings.
Create ad creatives during rapid testing cycles, including static ads and simple motion or short-form video using tools like Canva or CapCut
Analyze performance data to identify audience behavior patterns, creative fatigue, and funnel drop-off points
Translate performance insights into actionable creative briefs and clear direction for future content production
Identify landing page constraints impacting results and proactively build or optimize campaign-specific landing pages to improve conversion rates.
Deliver clear, concise performance reporting with key metrics, trends, learnings, and strategic recommendations.
Stay immersed in cat culture, viral trends, and community conversations to inform targeting, messaging, and creative angles.
Proactively test new campaign structures and optimization tactics, seeking alignment before major pivots while operating independently day to day.

Non-Negotiables
3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands with proven ROAS improvement.
Demonstrated ability to lead A/B testing initiatives and translate performance data into clear creative and strategic direction.
Hands-on experience creating or optimizing landing pages to improve funnel conversion rates.
Genuine passion for cat culture and deep understanding of the cat-obsessed consumer mindset.
Strong written and verbal English communication skills.
Detail-oriented, independent operator who requires minimal handholding.
Experience working with Meta Ads Manager, Meta Analytics, and Google Analytics.
Comfortable communicating performance insights via Slack and email.

Benefits
Competitive salary
Paid US holidays
Paid wellness days
Health & wellness allowance
Monthly profit sharing
AI, Operations, and Leadership upskilling
Dedicated Success Manager and long-term placement support