Google Ads Manager

we’re an ecommerce brand selling toy blasters with a realistic / tactical aesthetic. our audience overlaps heavily with fps games, call of duty–style content, military themes, and tactical gear.

we’re looking for one individual (not an agency) to manage and scale our google ads profitably.

this role is not for beginners or course-only marketers.

what you’ll be responsible for

-managing and optimizing google ads (search, shopping, pmax)
-keyword research focused on consistent profitability, not volume
-finding & maintaining keywords that convert both warm and cold traffic
-structuring campaigns for long-term scale, not short-term spikes
-monitoring spend, cpa, roas, and net profit
-light creative work when needed (ad copy, angles, messaging)
-clear communication: ideas, tests, results, next steps

what “success” means to us

-ads generate net profit, not just revenue
-consistent performance, not gambling on random tests
-ability to scale toward $50k/month in revenue while maintaining:
-50% gross margin before ads... 30% margin after ad costs (depending on scale)

required experience (non-negotiable)

-proven experience managing google ads for ecommerce
-clear examples of campaigns that generated profit
-strong understanding of keyword intent & search psychology
-experience with shopify stores
-ability to explain why you made decisions, not just what you did

niche fit (important)
this brand operates in a toy gun / tactical entertainment niche.

ideal candidates:

already enjoy or understand fps games, call of duty, military movies, or gun-related content

or

are willing to fully research and immerse themselves in this audience to market effectively

if you’re uncomfortable working in this niche, this role is not a fit.

compensation

-$800–$1,000/month retainer to start
-long-term opportunity if performance is strong
-potential performance bonuses tied to profitable scale

how to apply

-Show proof of having managed Google ads manager profitably (ideally $50,000 revenue/month)

Deliverables
Manage and optimize Google Ads
Research profitable keywords
Structure campaigns for scale
Monitor spend and performance
Contribute ad copy ideas
Communicate proactively