Brand Social Media Manager – (Instagram + Facebook)

Social Media Manager - Job Duties Sheet (Instagram + Facebook)
Role Summary
Manage and grow the brand’s presence on Instagram and Facebook through content planning, creation, publishing, community management, influencer outreach, and performance reporting. Ensure consistent brand voice, visual identity, and measurable growth in engagement, traffic, and sales/leads (as applicable).
Core Responsibilities
1) Strategy + Planning
• Build and maintain a weekly/monthly content calendar for Instagram and Facebook.
• Align content themes with brand goals (awareness, engagement, lead gen, sales, launches).
• Research audience insights, competitors, and platform trends to guide content decisions.
• Recommend campaign ideas, hooks, and creative angles based on performance data.
2) Content Creation + Production
• Write captions in the brand voice (short-form, long-form, and CTA-driven).
• Create post-ready assets: Reels, Stories, carousels, static posts, and Facebook posts.
• Source and organize UGC, testimonials, product shots, and lifestyle content.
• Coordinate creative requests (photo/video briefs) and ensure assets match brand guidelines.
• Basic editing: cropping, sizing, subtitles, light retouching, simple motion graphics (as needed).
3) Publishing + Scheduling
• Schedule and publish content using approved tools (e.g., Meta Business Suite).
• Ensure correct formatting, hashtags/keywords, tagging, and location usage where relevant.
• Maintain posting consistency and timing based on best-performing windows.
• Manage link placement strategy (link in bio, story links, pinned posts, etc.).
4) Community Management
• Monitor and respond to comments, DMs, and post replies within agreed response times.
• Engage proactively with followers and relevant accounts (likes, comments, story replies).
• Escalate customer service issues, sensitive comments, or PR risks to the appropriate team.
• Moderate spam and enforce community guidelines.
5) Growth + Engagement
• Optimize hashtags/keywords and content structure for discoverability.
• Support collaborations (creator outreach coordination, giveaways, collab posts).
• Track and improve KPIs: follower growth, reach, engagement rate, saves/shares, clicks.
• Test and iterate: formats, hooks, CTA styles, posting times, and creatives.
Influencer Discovery + Outreach (Required)
6) Identify Influencers / Creators
• Build and maintain an influencer list aligned with the brand audience and niche.
• Source creators across tiers (nano, micro, mid-tier, macro) and formats (UGC, lifestyle, review, tutorial).
• Evaluate fit using audience match, engagement rate and comment quality, content quality/brand safety, and prior partnerships.
• Refresh lists weekly and prioritize new prospects for outreach.
7) Collect Influencer Contact Info + Key Details
• For each creator, document and verify public contact points: email (bio/contact button), IG handle/link, Facebook Page (if applicable), management/agency contact (if listed), website/contact form link, and media kit link (if available).
• Maintain a tracking sheet/CRM with: name + handle, platforms, follower counts, recent engagement estimate, location/time zone (if known), content tags, notes on fit, outreach status, and pricing/gifted-only notes (if known).
8) Outreach + Relationship Management
• Draft and send outreach messages (email + DM) using brand-approved templates.
• Coordinate deliverables: posting dates, content requirements, FTC disclosures, and usage rights.
• Negotiate basics when permitted (rates, timeline, concepts) and escalate for final approval.
• Maintain follow-up cadence and keep the outreach pipeline updated.
• Track results per creator (views, engagement, clicks, conversions) and recommend who to re-hire.

Facebook Groups (Required)
9) Find & Vet Facebook Groups
• Identify relevant Facebook Groups where the target audience is active.
• Vet each group before engaging: member count and activity level, group rules (promo/links policy), audience fit/sentiment, and approval requirements.
10) Maintain Facebook Group Targets List
• Build a database of groups with: group name + link, niche/category, member count + activity notes, posting rules summary, admin/mod contact (if publicly available), recommended content angles, and status (not joined/joined/approved/active posting schedule).
11) Group Engagement (Value-First)
• Participate consistently with helpful, non-spam engagement (answer questions, provide tips, share educational content).
• Mention the brand only when allowed and relevant; request admin approval for promos when needed.
• Report which groups drive the best engagement/traffic and double down.
Meta Tools + Admin
• Manage Facebook Page updates (bio, buttons, pinned posts, featured content).
• Support Meta Business Suite tasks (inbox, scheduling, Page roles if applicable).
• Maintain an organized asset library with clear naming conventions and folders.
Reporting + Optimization
• Deliver weekly or monthly reports with insights and next-step actions.
• Report on top-performing content and replicate what’s working.
• Track influencer outreach metrics: creators sourced, creators contacted, reply rate, cost per deliverable, performance by creator.
• Track group engagement outcomes: posts made, engagement, and clicks/leads/sales if tracked.
Deliverables (Typical)
• Content calendar: weekly or monthly.
• Posting cadence: ___ posts/week (IG), ___ stories/week, ___ posts/week (FB).
• Influencer list: ___ new creators/week added + outreach updates.
• Facebook group list: ___ new groups/week identified + engagement log.
• Community responses: within ___ hours.
• Monthly report: metrics + insights + next month action plan.
Key Performance Indicators (KPIs)
• Engagement rate (likes, comments, saves, shares).
• Reach and impressions.
• Follower growth and profile visits.
• Link clicks / traffic.
• Leads or sales attributed (if tracked).
• Response time + community sentiment.
• Influencer outreach: reply rate, cost per result, performance per creator.
• Group participation: engagement + traffic/leads from compliant posts.
Success Standards
• On-brand, consistent content and voice across Instagram and Facebook.
• Reliable execution of posting schedule and inbox coverage.
• Active influencer pipeline with documented contact info and outcomes.
• Active, compliant Facebook group participation that drives measurable lift.
• Clear reporting with actionable insights.