Head of Growth & Marketing Operations (Fractional)

Head of Growth & Marketing Operations (Fractional)

Company: Double Time Garage Doors
Location: Remote
Type: Part-time / Fractional
Commitment: ~10–20 hours per week to start

About the Company

Double Time Garage Doors is a residential and commercial service business operating across Fairfield County (CT), New Haven County (CT), Westchester County (NY), and Dutchess County (NY).

We provide:

Residential garage door repair and replacement

Commercial and industrial service (warehouses, HOAs, facilities)

Openers, installs, and ongoing service

The business is established and operating across multiple marketing channels. The next stage is improving alignment, predictability, and execution ownership as we scale.

The Role

We are hiring a Fractional Head of Growth & Marketing Operations to own marketing execution and coordination across channels, systems, and partners.

This role is not about adding activity. It is about improving alignment between:

Messaging and positioning

Website and conversion paths

Traffic intent and lead quality

Follow-up, CRM, and reporting

The goal is to reduce friction, improve decision-making, and make outcomes more predictable month over month.

Key Responsibilities

Growth Ownership

Own day-to-day marketing execution and prioritization

Ensure consistency between messaging, website flow, traffic sources, and follow-up

Improve lead quality, conversion flow, and predictability

Channels & Systems

Manage and optimize active channels (e.g. Google, Meta, SEO, CRM, referrals)

Recommend when to expand channels versus improve existing ones

Oversee automation, reporting, and lifecycle follow-up

Team & Partners

Work with existing agencies, contractors, or freelancers

Evaluate performance and recommend changes where needed

Help define roles and rebuild execution if required

Reporting & Visibility

Define and track key performance metrics

Provide clear, regular reporting and insights

Flag issues early and propose solutions

What Success Looks Like

Clear definition of a qualified lead

Fewer late-stage revisions or rework

Improved flow from enquiry to booking

Better visibility into what’s working and why

Reduced need for founder involvement in coordination and execution

Founder Involvement

The founder will provide:

Brand direction and goals

Strategic input where needed

You are expected to:

Execute independently

Coordinate moving parts

Report clearly and consistently

This role is designed to remove operational load, not add oversight.

Requirements

Senior experience in growth, marketing operations, or performance marketing

Experience managing channels, systems, and external partners

Strong understanding of funnels, websites, conversion, and lifecycle

Comfortable owning execution and decisions

Clear communicator with a structured approach to reporting

Nice to Have

Experience with local service businesses

Experience across both B2C and B2B

Familiarity with CRM and automation tools

Strong instincts for messaging and positioning

How to Apply

Please include:

A brief summary of similar roles you’ve owned

An example of how you improved alignment or predictability in a past role

How you typically structure reporting for leadership