Google Ads Manager

Google Ads Manager (PPC & LSA Specialist)

Company: Macro Digital
Location: Remote (Canada & USA clients)
Type: Contract / Full-Time (Flexible)

About Macro Digital

Macro Digital is a performance-driven digital marketing agency specializing in lead generation for service-based businesses across Canada and the United States. We work with industries such as home services, construction, moving companies, medical aesthetics, and local franchises. Our focus is simple: qualified leads, measurable ROI, and scalable growth.

Role Overview

We’re looking for an experienced Google Ads Manager who deeply understands Local Services Ads (LSA), Google Search (PPC), Display, and retargeting campaigns. This role is for someone who can own accounts end-to-end, optimize for lead quality (not just clicks), and confidently manage multiple clients with different service areas.

Key Responsibilities

Plan, build, and manage Google Ads campaigns (Search, Display, Remarketing, Performance Max when appropriate)

Set up, optimize, and scale Google Local Services Ads (LSA) accounts

Perform in-depth keyword research, audience targeting, and competitor analysis

Write and test high-converting ad copy focused on lead generation

Optimize campaigns for CPL, ROAS, conversion quality, and call leads

Manage conversion tracking (GA4, Google Tag Manager, call tracking tools)

Monitor budgets, bids, Quality Scores, and search term reports

Identify opportunities to reduce wasted spend and improve efficiency

Prepare clear performance reports and insights for internal and client use

Collaborate with SEO, landing page, and strategy teams

Required Experience & Skills

3+ years of hands-on Google Ads experience

Proven experience managing Local Services Ads (LSA) successfully

Strong understanding of PPC for service-based/local businesses

Experience with:

Google Search Ads

Display & Remarketing

Call-focused campaigns

Multi-location or service-area businesses

Deep knowledge of:

Smart bidding strategies

Conversion tracking & attribution

Lead quality optimization (not just volume)

Comfortable managing multiple ad accounts and budgets

Strong analytical and problem-solving skills

Nice to Have (Bonus)

Experience with home services, construction, movers, HVAC, or medical aesthetics

Familiarity with tools like:

CallRail / CallTrackingMetrics

Google Tag Manager

Looker Studio

Experience working in an agency environment

Ability to explain performance clearly to non-technical clients

What We’re Looking For

Someone results-driven, not just “traffic focused”

Detail-oriented and proactive

Comfortable taking ownership of campaigns

Understands lead quality, not vanity metrics

Professional, reliable, and accountable

Compensation

Custom / experience-based

Depends on skill level, account load, and performance

Long-term opportunity with room to grow