Paid Ads Specialist

Role Overview

We are seeking a Paid Ads Specialist to manage, optimize, and support our paid advertising initiatives, with a primary focus on eBay Ads and Google Ads. This role is ideal for a performance-driven marketer who can handle daily ad spend responsibly, collaborate closely with the team manager, and provide data-driven insights to support business growth.

The specialist will provide regular updates, insights, and recommendations to the team manager and will scale, pause, or adjust campaigns only with prior approval. While eBay and Google Ads will be the main responsibility, the role may also support Meta Ads and other external marketing initiatives when needed, particularly during periods of high workload.

Key Responsibilities:

•Plan, create, manage, and optimize paid advertising campaigns primarily on eBay Ads and Google Ads
•Support Meta Ads campaigns as needed to ensure continuity and performance when required
•Monitor daily ad spend, campaign performance, budgets, and key metrics to improve conversions and return on ad spend (ROAS)
•Conduct audience research, keyword research, and ongoing A/B testing of ads
•Optimize ad creatives, copy, targeting, and bidding strategies based on performance data
•Provide regular performance updates, insights, and reports to the team manager
•Scale, pause, or adjust campaigns only after review and approval from the manager
•Identify opportunities for growth, efficiency, and testing across paid advertising channels
•Stay up to date with platform updates, advertising trends, and best practices
•Occasionally assist with other external marketing advertisements or promotional initiatives

Requirements:
•More than 1 year of hands-on experience managing eBay Ads and Google Ads (required)
•Experience handling daily ad spend and budget optimization across paid platforms
•Strong understanding of e-commerce advertising and performance analytics
•Familiarity with campaign scaling strategies and budget management
•Experience with conversion tracking, pixels, and analytics tools
•Background in e-commerce or niche product brands
•Experience collaborating with creative or design teams
•Data-driven mindset with strong analytical and optimization skills
•Clear communication and reporting abilities

What We Offer:
•Flexible remote work setup
•Part-time schedule (4 hours per day)
•Opportunity to grow with a scaling e-commerce brand
•Long-term collaboration potential based on performance