Technical Marketing Specialist

About the Role:
You are an ambitious Marketing Specialist for a US/California-based mental health practice who can bridge the gap between Creative Design and Technical Execution. You work directly with the Clinic Owner to execute high-level strategy across all marketing channels. You build the workflows and manage content that drive patient acquisition as well as build an incredible reputation.

The "Must-Haves":
* Professional Design: Proficiency in Figma is required. You must understand layers, components, and auto-layout.
* Automation Logic: Experience automating lead flows, using tools like Claude Code, or N8N, Zapier, Make, etc.
* Ad Platform Experience: Hands-on experience managing campaigns in Meta Ads Manager and Google Ads.
* AI Competence: Leveraging the latest generative AI tools, like Claude Code, while not depending on them.
* Email/SMS Marketing: Strong proficiency in a tool like Klaviyo, Resend, Twilio to nurture leads and reengage clients
* Project management competency: Comfort prioritizing and managing work and content backlog.

Key Responsibilities:
* Workflow Building: Build and maintain automations (e.g., automated review requests to patients, lead nurturing sequences).
* Email Marketing & Retention: Design and deploy monthly newsletters and "New Patient" drip sequences. Segment lists based on patient behavior
* Visual Asset Creation: Design high-quality ad creatives, social media posts, and landing page mockups in Figma.
* Campaign Execution: Launch, monitor, and optimize paid ad campaigns based on the strategy provided by the owner.
* Reputation Management: Monitor and respond to patient reviews; ensure local listings (Google Business Profile) are fully optimized.

Software Stack:
* Design: Figma, Adobe Creative Suite, or similar
* Ads: Meta Ads Manager, Google Ads,
* Workflow Automation: Claude Code, or N8N, Make, Zapier

About Us:
We are a small, passionate U.S.-based mental health practice committed to providing compassionate psychiatric
care through both telehealth and in-person services. Our dedicated ops team is essential
for delivering timely, professional, and high-quality patient support.

HOW TO APPLY: Do not simply click "Apply" with a generic cover letter.
To be considered, please send a message with the Subject Line: "I am your Technical Marketing Specialist" and include your answers to the following 3 questions:

We want to send a 'Welcome' SMS via Twilio exactly 5 minutes after a lead fills out a Facebook Lead Form. Which automation tool (Zapier/Make/N8N) would you use, and briefly describe the steps/nodes you would set up?

Please provide a link to a specific design you created in Figma (not Canva). In your response, tell me one specific Figma plugin or feature (e.g., Auto-Layout) you used to build it.

If we are running a Meta Ad campaign that has a high Click-Through Rate (3%+) but zero conversions/bookings on the landing page, what is the first thing you would investigate?

Include a link to your portfolio.
Thank you