Meta/Facebook Ads Lead Generation Specialist (for Marketing Agency)

We are hiring a high-performance Media Buyer to manage and scale Meta (Facebook/Instagram) ad accounts for med spas & laser clinics.

Your job is simple, measurable, and performance-driven:
- Launch winning offers, iterate creatives fast, and hit CPA / ROAS targets consistently.

What You’ll Be Responsible For
- Launching and scaling Meta (Facebook / Instagram) ad campaigns
- Rapid creative testing (UGC, short-form video, hooks, before/after, offer angles)
- Daily optimization (budgets, audiences, creatives, copy)
- Killing losing campaigns quickly and scaling winners aggressively

Monitoring and improving:
- Cost per lead (CPL)
- Cost per booked appointment (CPA)
- ROAS where applicable

Working inside a proven system (offers, funnels, setters already in place)

You WILL have:
- Proven offers that already convert
- Speed-to-lead systems in place
- Call teams + AI follow-up handling leads
- Clear performance benchmarks and targets

You succeed by:
- Hitting and maintaining target CPA for 14–30 consecutive days
- Successfully scaling ad spend while holding performance
- Consistently launching and testing new creatives weekly

Bonuses are paid based on:
- CPA stability
- ROAS (where applicable)
- Successful scaling without performance drop

Top performers earn significantly more than base pay through performance bonuses, receive more accounts, and are scaled long-term with us.

There is no ceiling for high performers.

Who This Role Is For

This role is a strong fit if:
- You’ve personally managed $10k+/month in ad spend
- You understand lead generation (not ecommerce only)
- You think in numbers, not opinions
- You move fast, test often, and iterate constantly
- You want upside and growth, not just a flat monthly fee