Minimal Designer (Black Brand Ads + Simple Web Assets)

Project-based to start (with opportunity for ongoing work)

---

## Pay

$6–$12/hour **or** fixed-price per asset batch
(Open to discussion based on experience and speed)

---

## About the Brand

We are building **The Vault**, a private, members-only family fitness, learning, and social club in Naples, Florida.

This is **not** a consumer gym, e-commerce brand, or influencer product.

Our brand is:

* private
* calm
* restrained
* architectural
* premium

Think **quiet confidence**, not attention-seeking design.

---

## Role Overview

We are looking for a **Minimal Graphic Designer** who can create **clean, black-forward visual assets** that feel expensive, intentional, and understated.

You will design:

* static ad creatives for Meta (Facebook & Instagram)
* simple web assets for landing pages and internal documents

There is **no flashy branding**, no playful color palettes, and no busy layouts.

If your instinct is “less is more,” you’ll do well here.

---

## What You’ll Be Designing

### Ad Creatives

* Static ads (no video required)
* Sizes:

* 1:1 (square)
* 4:5 (feed)
* 9:16 (stories)
* Text-light, typography-driven layouts
* Black, off-white, and neutral tones only

### Web & Brand Assets

* Simple section visuals for landing pages
* Background textures or dividers
* Occasional PDF or internal visual assets
* No complex illustrations or heavy UI work

---

## Design Style Requirements (Non-Negotiable)

Your work should feel:

* minimal
* modern
* architectural
* calm
* premium

Avoid:

* bright colors
* gradients
* busy compositions
* emojis
* “salesy” visuals
* stock photos with obvious smiles or gym clichés

---

## Tools You Should Be Comfortable With

* Figma **or** Adobe (Photoshop / Illustrator)
* Exporting optimized assets for web and ads
* Fast iteration based on feedback

---

## What Success Looks Like

* Assets that **do not look like ads**
* Designs that raise perceived value and price tolerance
* Visuals that feel intentional and selective
* Fast turnaround without over-designing

Quiet design = success.

---

## First Project (Paid Test)

Selected candidates will complete a **small paid test**:

* 2 static ad concepts
* Black / white only
* Typography-led
* Delivered in 3 sizes (1:1, 4:5, 9:16)

This helps ensure style alignment before ongoing work.

---

## This Role Is NOT for You If

* You prefer colorful or expressive branding
* You rely on trends, effects, or heavy visuals
* You need creative freedom without guidelines
* You struggle with restraint or minimalism

---

## How to Apply (Important)

**Subject line must be:**
`VAULT – DESIGN`

Please include:

1. A portfolio link
2. 2–3 examples of minimalist or black-forward work
3. A short sentence explaining why minimal design matters

Applications that don’t follow instructions will not be reviewed.

---

## Growth Opportunity

This role can expand into:

* ongoing ad creative support
* brand asset development
* future location or expansion materials

We value long-term collaborators who respect brand discipline.

---