Paid Ads Manager

We’re looking for a technically strong Paid Media Specialist to set up, manage, optimize, and scale Facebook (Meta) and Google Ads campaigns.

Responsibilities

Build and manage Meta and Google Ads accounts (Search, Display, YouTube, Advantage+)

Implement conversion tracking (Pixel, CAPI, GA4, GTM)

Optimize campaigns based on ROAS, CPA, CTR, and LTV

Conduct audience, creative, and funnel testing

Monitor budgets, pacing, and performance daily

Produce clear, data-driven performance reports

Requirements

Hands-on experience with Meta Ads Manager and Google Ads

Strong understanding of tracking, attribution, and analytics

Ability to troubleshoot performance and scaling issues

Comfortable working with technical setups and data

Bonus: experience with funnels, landing page optimization, or AI-assisted ad workflows.