Meta Ad's Administrative Assistant

Meta Ads Administrative Assistant
Position Overview
We are seeking a dynamic Meta Ads Administrative Assistant who combines expertise in Facebook advertising with comprehensive sales support capabilities. This multifaceted role requires a creative marketing professional who can design and execute high-performing ad campaigns while providing essential administrative support to ensure seamless sales operations from lead generation through closing.
Key Responsibilities
Meta/Facebook Advertising Management

Create, launch, and manage Facebook ad campaigns from concept to execution
Set up and optimize ad sets with precise targeting parameters
Analyze campaign performance and identify winning ads for scaling
Design scroll-stopping ad creative that captures attention and drives engagement
Develop compelling, irresistible offers that convert prospects into leads

Audience Targeting & Lead Generation

Research and identify target market demographics for optimal ad performance
Build and refine audience segments based on behavioral and demographic data
Generate qualified leads through strategic ad campaigns
Identify key decision-makers within target organizations and obtain contact information
Create digital product giveaways and lead magnets to attract prospects

Sales Funnel & Pipeline Development

Build comprehensive sales funnels that guide prospects from awareness to conversion
Develop and maintain sales pipelines to track lead progression
Maintain and optimize the GoHighLevel CRM system for maximum efficiency
Pre-qualify customers by identifying pain points and bottlenecks
Tailor solutions and offers to address specific customer challenges

Customer Communication & Sales Support

Respond promptly to customer calls and inquiries
Schedule and coordinate appointments between sales team and prospects/clients
Manage email correspondence to support smooth communication flow
Track customer projects and ensure timely follow-through at each stage

Administrative & Operations Management

Manage and maintain sales calendars to optimize team productivity
Create and distribute calendar invites for meetings and appointments
Coordinate travel arrangements including flights, hotels, and transportation
Plan and execute sales events and client meetings
Maintain organized systems for documentation and client records

Required Qualifications

Proven experience creating and managing Facebook/Meta ad campaigns
Strong understanding of Facebook Ads Manager and campaign optimization
Demonstrated ability to identify winning ads and scale successful campaigns
Experience with audience research and demographic targeting
Proficiency with GoHighLevel CRM platform
Graphic design or copywriting skills for ad creation
Experience building sales funnels and lead generation systems
Strong organizational and time management abilities
Excellent written and verbal communication skills
Ability to pre-qualify leads and identify customer pain points

Preferred Qualifications

Experience with digital marketing tools and analytics platforms
Familiarity with lead magnet creation and digital product development
Knowledge of sales psychology and conversion optimization
Background in both marketing and sales support roles
Proficiency with design tools such as Canva, Adobe Creative Suite, or similar
Experience with A/B testing and data-driven decision making
Understanding of marketing automation and email marketing

Key Competencies

Creative problem-solving and innovative thinking
Data analysis and performance optimization
Multi-tasking and priority management
Customer-centric mindset
Self-motivated with strong attention to detail
Ability to work independently while supporting team objectives