Brand Building, PR & Events Associate

Role Overview
The Brand Building, PR & Events Associate plays a central role in strengthening brand equity and shaping public perception of Hiraya Pilipina. This person champions brand storytelling across campaigns, public relations, influencer collaborations, and community activations — ensuring every touchpoint reinforces the brand’s emotional and aspirational identity.
Core Objectives
Strengthen Hiraya’s brand positioning through cohesive storytelling, events, and partnerships.
Build strong relationships with influencers, media, and the community to amplify brand visibility.
Execute high-impact PR initiatives and experiential events that reflect brand values.
Key Responsibilities
Brand Building & Storytelling
Champion campaign narratives — translate key themes (confidence, empowerment, femininity, self-expression) into cohesive stories across media and activations.
Collaborate with the Copywriter, Creative, and Growth teams to ensure campaign storytelling aligns with overall brand direction.
Audit and maintain brand consistency across events, PR, and partnerships.
Support the conceptualization of seasonal or thematic brand ---------- nts (e.g., “Freedom to Move,” “Second Bloom,” etc.).
Influencer, Media & Partnership Relations
Identify, vet, and coordinate with influencers, brand partners, and collaborators aligned with the brand’s vision.
Handle PR lists, outreach, gifting, and media relations — ensuring coverage and authentic representation.
Build and maintain long-term relationships with media, content creators, and external partners.
Track and evaluate influencer/PR collaborations for ROI, engagement, and brand alignment.
Public Relations & Communications
Develop and manage PR campaigns that boost awareness of product launches, milestones, and initiatives.
Draft and distribute press releases, media kits, and event briefs.
Serve as the point of contact for media inquiries and ensure positive brand representation.
Monitor media mentions and sentiment to inform future communication strategies.
ChatGpt
Events, Sponsorships & Activations
Plan and execute brand events, product launches, community gatherings, and pop-ups that embody the brand’s ethos.
Liaise with vendors, suppliers, and partners to ensure smooth event execution.
Champion sponsorship opportunities that elevate brand credibility and reach.
Collaborate with the Creative & Socials teams on event marketing (visuals, invites, teasers, post-event content).
Track event KPIs (attendance, media pickup, engagement, conversion lift, etc.) and present learnings post-event.
Community & Relationship Building
Strengthen the Hiraya Pilipina community through initiatives that foster connection, empowerment, and loyalty.
Collaborate on community-driven campaigns (affiliate events, workshops, meetups, etc.).
Cross-Channel Customer Experience Alignment
Work with E-commerce, Live Selling, Creative, and Operations to ensure all touchpoints are consistent — including packaging, PR kits, live selling setups, and e-commerce visuals.
Help maintain a premium, seamless experience across both online and offline channels.