Digital Marketing & Paid Ads Manager

Facebook & Instagram (Meta) | Remote
Company: The Wellness Way Sarasota
Industry: Holistic Health, Functional Medicine

About Us:
The Wellness Way Sarasota is a holistic healthcare clinic focused on identifying and addressing the root causes of chronic symptoms through a whole-body, functional approach to health.
We help individuals and families with concerns including:
• Gut health and digestive dysfunction
• Hormone imbalances and fertility challenges
• Thyroid disorders and autoimmune conditions
• Chronic fatigue, brain fog, and systemic inflammation
• Sports injuries, chronic pain, and performance optimization
• Pregnancy, pediatric, and family wellness
Our care model blends advanced functional lab testing, chiropractic care, nutrition, lifestyle guidance, and personalized protocols to help patients heal naturally — not just manage symptoms.

We are also expanding our services to include Shockwave Therapy, a non-invasive treatment that uses acoustic waves to stimulate healing, increase blood flow, reduce inflammation, and accelerate tissue repair. Shockwave therapy is especially effective for:
• Athletes looking to recover faster and improve performance
• Individuals with chronic pain or injuries that have not responded to traditional treatments
• Conditions such as plantar fasciitis, tendinopathies, shoulder pain, hip pain, knee pain, and soft tissue injuries
This is a key growth service for our clinic, and we will be running targeted paid ad campaigns specifically for:
• Athletes
• Active adults
• Individuals experiencing ongoing pain or mobility limitations who want results without surgery or medications

Education is central to everything we do. We regularly host workshops, webinars, and community events to empower people to take control of their health and understand their options for natural healing.
To learn more about our clinic, services, and brand, please visit ----------


Role Overview
You will be responsible for creating, managing, and optimizing paid advertising campaigns, primarily on Meta (Facebook & Instagram), while also producing or guiding compelling ad creatives that align with our brand voice and values.
We will provide landing pages, offers, and campaign direction. You will ensure ads are profitable, conversions are tracked correctly, and winning campaigns are scaled.
This is a performance-focused role, not just posting ads.


Key Responsibilities
Paid Advertising:
• Create, launch, manage, and optimize paid ad campaigns on:
o Meta (Facebook & Instagram)
• Monitor and report on key metrics:
o Cost per lead
o Cost per conversion
o ROAS
o CAC
• Set up and manage:
o Meta Ads Manager
o Pixel tracking
o Conversion events
o Custom audiences and retargeting
• A/B test:
o Ad creatives
o Copy
o Audiences
o Funnel and landing strategies
• Manage ad budgets and scale winning campaigns
• Maintain clean documentation and reporting

Funnel & Conversion Optimization:
• Manage and optimize funnels including:
o Lead magnets
o Appointment booking funnels
o Retargeting and follow-up campaigns
• Ensure accurate attribution and conversion tracking
• Collaborate on improving conversion rates and follow-up flows

Content Creation for Ads:
• Create and/or guide ad creatives:
o Static graphics
o Short-form video
o UGC-style content
• Develop short-form content for paid ads and social platforms
• Write compelling ad copy aligned with our brand voice, education-first messaging, and values
• Collaborate on content ideas that educate and convert

Required Experience & Skills:
Must-Have
• 7+ years of experience running Facebook & Instagram (Meta) ads
• Proven experience managing lead-generation funnels
• Strong understanding of:
o Meta Ads Manager
o Funnel strategy
o Conversion tracking
o Retargeting
• Experience working with service-based, health, wellness, or coaching businesses
• Strong English communication skills
• Highly organized, detail-oriented, and proactive
• Able to work independently and take ownership of results

Nice-to-Have (Bonus)
• Experience in healthcare, functional medicine, or wellness industries
• Familiarity with:
o Appointment booking funnels
o CRM or email follow-up systems
• Basic video editing or creative direction experience
Work Details
• Part-time to start (10–20 hours per week)
• Potential to grow into more hours based on performance
• Flexible schedule, with agreed-upon response times

Compensation"
• Competitive pay based on experience
• Paid monthly
• Long-term opportunity for the right candidate

How to Apply:
Please include:
1. A short introduction about yourself
2. Your years of experience running Meta ads
3. Examples or case studies of campaigns or funnels you’ve managed
4. Industries or businesses you’ve worked with
5. Tools you use for tracking and reporting
6. Your expected hourly or monthly rate

We’re Looking for a Long-Term Partner
We’re not looking for someone to “just run ads.”
We want a strategic partner who understands data, funnels, conversions, and creative — and who wants to help a growing wellness brand scale sustainably.