Social Media Manager

Paid Social, Digital Marketing & Lead Generation Manager

Art Investment Gallery | Fully Remote (Location: ANY)

We are a fine art investment gallery specialising in blue-chip and contemporary artworks for private collectors and investors. We are looking for a highly commercial digital marketer whose main job is simple:

Generate qualified leads and online sales through Facebook Ads and social media.

This is a performance-focused role. Revenue and lead quality matter more than followers, impressions, or vanity metrics.

About Us

We work with UK and international clients acquiring investment-grade artworks. Our focus is long-term value, provenance, and disciplined acquisition strategies. Our marketing must attract serious buyers, not casual browsers.

Role Overview

This is a full-time role (8 hours per day, Monday–Friday). You will fully own paid social, social presence, and lead generation performance with minimal oversight.

You are not a content poster.
You are a paid traffic and conversion-focused operator.

Salary: USD $750 to $1,400 per month (depending on experience and results)
Hours: Full-time, 8 hours per day
Work setup: Fully remote
Location: ANY
Schedule: Flexible within agreed hours

Core Responsibilities (End-to-End Ownership)
1. Facebook & Instagram Ads (PRIMARY RESPONSIBILITY)

Own and execute paid social strategy end to end.

Plan, launch, and scale Facebook and Instagram ad campaigns

Generate qualified art buyers and investor leads

Build structured campaigns for:

Lead generation

Artwork enquiries

High-value collector acquisition

Write ad copy focused on investment positioning and urgency

Test creatives, audiences, offers, and funnels

Build and manage retargeting structures

Track performance and optimise daily

Improve cost per lead and lead quality over time

You will be directly responsible for performance.

2. Social Media Presence (Support Sales, Not Just Branding)

Social media must support sales and paid traffic.

Manage Instagram, Facebook, and TikTok presence

Post strategically to support paid campaigns and authority

Turn artwork inventory into engaging, commercial content

Repurpose ad creatives into organic posts

Produce short-form videos (Reels, TikTok) showcasing artworks, value, and scarcity

Build trust, credibility, and investor confidence through content

3. Lead Generation Funnels

Build and optimise lead capture systems

Create landing pages or funnels that convert traffic into enquiries

Improve enquiry quality over time

Work with sales to understand lead conversion and feedback

Adjust targeting and messaging based on results

4. Shopify & Conversion Optimisation

Improve product and artwork pages for conversion

Optimise landing pages used in ads

Implement CRO improvements independently

Ensure smooth tracking of leads and purchases

5. Email Marketing (Mailchimp)

Build email capture systems from paid and social traffic

Create automated follow-up sequences

Nurture leads toward enquiry or purchase

Support launches and artwork releases

Required Experience (Non-Negotiable)

Proven results running Facebook Ads for lead generation or sales

Experience generating enquiries or purchases, not just traffic

Strong understanding of audience targeting and creative testing

Experience managing Instagram and TikTok for commercial brands

Experience working with landing pages and funnels

Comfortable working fully self-managed

Performance-driven and commercially focused

Fluent written and spoken English

Nice to Have

Experience marketing luxury, art, or investment products

Experience with Shopify

Experience with Mailchimp

Basic video editing skills

Experience with retargeting and high-ticket sales funnels