OmniSend Email Marketing Specialist (Multiple Shopify Brands)

We’re seeking an experienced OmniSend Email Marketing Specialist to manage and scale email marketing across multiple Shopify brands. This role focuses on creating weekly campaign emails, optimizing automated flows, and driving consistent, measurable revenue growth through email.

You’ll collaborate closely with our team via Slack, and must be available during EST business hours (Monday–Friday) for communication and execution.

Responsibilities
Campaign Management

Plan, build, and launch weekly email campaigns across multiple Shopify brands using OmniSend

Customize messaging and creative per brand voice and offer

Coordinate campaigns around promotions, product launches, and seasonal calendars

Flow Creation & Optimization

Build, audit, and optimize OmniSend flows including:

Welcome series

Abandoned cart

Browse abandonment

Post-purchase sequences

Win-back and re-engagement flows

Improve performance through segmentation, timing adjustments, and A/B testing

Performance Optimization

Track and analyze performance metrics (open rate, CTR, conversion rate, revenue per send)

Continuously test subject lines, copy, layouts, and send times

Identify opportunities to increase email-driven revenue across all brands

Collaboration & Communication

Communicate daily via Slack

Be responsive and available during EST business hours

Coordinate with marketing, creative, and operations teams as needed

Requirements

Proven experience managing OmniSend for multiple Shopify brands

Strong understanding of ecommerce email marketing strategy and execution

Experience building and optimizing automated flows at scale

Data-driven mindset with the ability to translate metrics into action

Excellent written English and attention to detail

Reliable availability during EST business hours (M–F)

Nice to Have

Experience managing SMS marketing within OmniSend

DTC ecommerce or portfolio-brand experience

Familiarity with deliverability best practices across multiple domains