Google/Meta Ads expert

Role: Senior Paid Media Specialist (Google & Meta)
Location: Remote — Philippines strongly preferred; open to APAC (Vietnam, Malaysia, Taiwan, Singapore, China) with strong English and AEST overlap
Language: English only
Work with: Australian stakeholders; requires 3–4+ hours overlap with AEST (GMT+10) from GMT+8 or similar time zones

About the role
We are hiring a hands-on performance marketer to own strategy and execution across Google Ads and Meta Ads for English-speaking markets. You will manage and scale monthly budgets >US$50k, deliver ROAS/CPA targets, and maintain transparent, data-driven reporting. The ideal candidate has built robust tracking and attribution from scratch and can collaborate asynchronously with creatives and analytics.

Key responsibilities
- Plan, launch, manage, and scale Google Ads (Search, Shopping/PMax, YouTube) and Meta Ads (ASC and BAU) campaigns for e?commerce and/or lead?gen funnels.
- Build media plans, allocate/pace budgets (>US$50k/month), and run structured test roadmaps across bidding, audiences, creatives, and funnels.
- Optimize to ROAS/CAC/CPA targets using tCPA, tROAS, ASC and other relevant bidding strategies; manage spend efficiency and scalability.
- Own conversion tracking and attribution: GA4, UTMs, Google Tag Manager, Meta Pixel & CAPI; implement and troubleshoot end?to?end, including signal loss (iOS14+, cookieless) and event deduplication; familiarity with server-side tracking a plus.
- Set up and iterate remarketing and full?funnel structures (TOF/MOF/BOF); build high?intent audiences and LALs; maintain data hygiene.
- Lead creative and copy testing: craft English ad copy, develop hypotheses, collaborate with design to brief and evaluate assets.
- Produce transparent, insight?driven reporting: weekly summaries and monthly deep?dives; build and maintain dashboards in Looker Studio/Data Studio; analyze cohort/LTV where applicable.
- Ensure platform policy compliance (Google/Meta), AU privacy/consent, and brand safety standards; document SOPs and collaborate asynchronously.

Requirements (must?have)
- 3–5+ years hands?on performance marketing across Google Ads and Meta Ads.
- Proven management of >US$50k/month across Google & Meta with clear results against ROAS/CPA targets; demonstrated scaling in English?speaking markets (AU/US/UK preferred).
- Strong media planning, audience segmentation, creative testing, A/B testing, and funnel building (TOF/MOF/BOF, remarketing).
- Deep experience with bidding strategies (tCPA, tROAS, ASC), budget management, and experimentation frameworks.
- Tracking & attribution expertise: GA4, UTMs, GTM, Meta Pixel & CAPI; built setups from scratch and resolved post?iOS14 signal loss issues.
- Reporting proficiency: Looker Studio/Data Studio, Excel/Google Sheets; comfortable with data analysis.
- Excellent written and verbal English; able to work with Australian stakeholders and maintain a transparent, data?driven reporting cadence.

Nice to have
- Basic SQL; server?side tagging/CAPI Gateway; incrementality/lift testing exposure.
- Experience with both e?commerce and lead generation; familiarity with brand safety frameworks and AU privacy/consent practices.

KPIs
- ROAS and CPA/CAC by channel and campaign; incremental revenue/leads.
- Spend scalability while maintaining efficiency targets.
- Data quality and attribution clarity (event coverage, deduplication, signal health).
- Test velocity and win rate; reporting timeliness and quality of insights.

Work arrangement
- Remote; async collaboration with structured documentation; Philippines strongly preferred for time zone alignment and English proficiency. Open to APAC candidates with strong English and AEST overlap.

Compensation & start
- Competitive and commensurate with experience and location. Start date: ASAP.

How to apply
- Submit your resume/CV and 2–3 concise case studies detailing campaigns with >US$50k monthly spend (objectives, strategy, platforms, bidding, tracking setup, results/ROAS or CPA, and your specific contributions). Include links/screenshots or dashboards where possible.
- Send your resume to ---------- ----------