Casino portal content writer

Job Description: SEO Content Writer – Casino

As an on-boarded SEO Content Writer, you will be responsible for producing high-quality, authoritative, and engaging content that meets strict editorial, SEO, and brand standards. This role requires strong research skills, editorial judgment, and the ability to transform competitive insights into original, value-driven content.
You will follow a structured content workflow designed to ensure accuracy, competitiveness, and consistency across all published assets. Everything to be logged in Asana that we use as work management platform.

Competitive & Inspirational Research
You will begin each assignment by reviewing 2–3 competitor or inspirational texts provided by the team. These materials are strictly for context, structure, and fact-checking purposes only.

No copying, paraphrasing, or imitation of phrasing is permitted
The goal is to understand market standards, key talking points, and informational gaps
You are expected to independently verify facts and improve upon existing coverage

Outline & Structural Planning
Before writing, you will create a clear, SEO-optimized content outline.
Develop strong, logical headers that fully cover and ideally improve upon competitor topics
Rework and refine heading structures where possible to enhance clarity, flow, and search intent alignment
Ensure the outline supports both user experience and SEO performance

Content Creation
You will produce high-quality, engaging, and authoritative content tailored to the casino audience.
Writing must be precise, informative, and professionally opinionated

No filler or unnecessary fluff, every section must add real value
AI tools may be used to support efficiency, but all content must be fully edited, human-refined, and indistinguishable from expert human writing
Accuracy, responsible gambling awareness, and topical expertise are mandatory

Image Creation
You will create 1–3 custom images per article using Canva or Photoshop, aligned with our existing design system.
Visuals should complement the content and improve readability and engagement
Consistency with brand style, colors, and layouts is essential
Images must be optimized for web use and SEO best practices

Review & Approval
Once complete, content is submitted for editorial review.
Text is sent to the Content Specialist for approval
If no revisions are required, the content is uploaded and published
You are expected to respond efficiently to feedback and make revisions when necessary

What We Expect
Strong command of written English
Proven experience in casino, betting, or iGaming content is considered a big plus
SEO-first mindset with excellent editorial standards
Ability to work independently while following defined processes
Consistent delivery of polished, publication-ready content

Tools
Grammarly
ChatGPT/Claude or preferred AI content generation tool
Asana
Canva