Digital Operations & Strategy VA (E-commerce, Marketing, & Systems Optimization)

Role: Digital Operations & Strategy VA (E-commerce, Marketing, & Systems Optimization)
Client: Fast-growing custom paddle brand
Location: Remote — must be available during Hawaii morning hours
Engagement: Project-based to start, with potential for long-term involvement

About us
Solo founder managing a trusted brand in the paddling space. With worldwide distribution, active e-commerce needs, and a vibrant social media presence, seeking a right-hand partner to take ownership of digital operations and help build sustainable systems for growth.


What You’ll Do (Phase 1)
Audit and optimize the current website and Shopify migration process
Evaluate and improve social media presence, identify missing channels
Develop and document SOPs for site updates (e.g., uploading pics, price changes)
Build dealer outreach processes (seasonal and ongoing)
Initiate an email list strategy (starting with collecting contacts, setting up a basic list in a tool like Mailchimp or Klaviyo)
Create a marketing and operations roadmap to support sales growth
Suggest tools and workflows for automating repetitive tasks
Offer clear, high-level recommendations and options to the founder

What Comes Next (Phase 2)
Once systems are in place, we plan to transition day-to-day tasks to a junior VA. You may remain on in a strategic/oversight capacity or move on, depending on fit and availability.

Who You Are
A digital operations strategist or tech-savvy VA with leadership potential
Comfortable taking initiative and offering expert guidance
Experienced with Shopify, e-commerce tools, and social media management
Organized, process-driven, and resourceful
Able to work mornings in Hawaii time zone