Marketing Director

Performance Marketing Manager / Growth Lead (U.S. Lead Generation)

Company: NexWave (Sister Company of Hometown Roofing & Restoration)
Location: Angeles City, Philippines
Employment Type: Full-time
Compensation: ?65,000–?100,000 per month (DOE) + performance bonuses up to 20% of annual salary
Work Schedule: On-site, graveyard shift aligned with U.S. business hours

Overview

NexWave is a newly established company in the Philippines supporting the rapid expansion of Hometown Roofing & Restoration, one of the fastest-growing roofing companies in Texas, USA. This is a rare opportunity to join at the ground level and build, lead, and scale a high-performance marketing operation serving U.S. markets.

We are seeking a driven, entrepreneurial Performance Marketing Manager with deep expertise in Google Ads, Local Service Ads (LSA), PPC, lead generation, and funnel building, and a proven ability to build and manage teams. The ideal candidate thrives in fast-growth environments, takes ownership of results, and approaches marketing with a business-builder mindset.

As NexWave scales, this role will evolve into a senior leadership position with expanding authority, team size, and strategic influence.

Key ResponsibilitiesPerformance Marketing Leadership

Own and optimize Google Ads, LSA, and PPC campaigns for U.S. markets
Build, test, and optimize funnels, landing pages, and websites for maximum lead conversion
Drive consistent, high-quality lead generation while controlling CPL and improving ROI
Manage budgets, bidding strategies, conversion tracking, and performance reporting
Team Building & Management

Recruit, train, and manage a team of digital marketers, lead specialists, and coordinators
Establish performance standards, KPIs, and accountability systems
Coach tea ---------- mbers to consistently improve campaign performance and execution
Strategy & Growth

Design and execute scalable marketing strategies aligned with company revenue goals
Continuously test, analyze, and improve funnels, landing pages, and conversion paths
Identify new growth opportunities across paid media, automation, and lead channels
Cross-Functional Collaboration

Partner with sales, operations, and leadership teams to improve lead quality, conversion rates, and overall business results
Qualifications

Bachelor’s degree required in Marketing, Business Administration, or related field (Master’s preferred)
Excellent English communication skills — written and spoken
Minimum 3+ years of experience in performance marketing, digital campaigns, and team management
Proven success managing Google Ads, LSA, PPC, and other paid campaigns
Hands-on experience building funnels, landing pages, and websites
Expertise in Go High Level or similar CRM/marketing automation systems
Entrepreneurial mindset with strong ownership, accountability, and growth orientation
Strong understanding of U.S. lead generation markets and paid traffic strategies
Technical & Marketing Skills

Advanced experience with Google Ads, LSA, PPC campaign management
Proficiency with Go High Level or similar CRM and marketing automation platforms
Experience with HubSpot, Salesforce, Google Analytics, and other tracking/analytics systems
Deep understanding of AI-driven marketing tools, automation, and optimization platforms
Proficiency in SEO, email marketing, paid social, funnel optimization, and CRO
Ability to analyze performance metrics including CTR, CPL, ROAS, conversions, and lead quality
Capability to oversee creative production including video, graphics, and copywriting
Comfortable adopting new technologies and scaling systems rapidly
Benefits

PhilHealth coverage
13th-month pay
Performance-based bonuses up to 20% of annual salary
Paid vacation and sick leave
Training, certifications, and professional development support
Growth-focused environment with strong leadership visibility and advancement potential
Relocation assistance for candidates moving to Angeles City
Why This Role Is Different

You are building the operation from the ground up, not joining a corporate machine
Direct impact on revenue, growth, and business strategy
Clear path to senior leadership as NexWave and Hometown Roofing scale nationally
High ownership, high visibility, and high growth potential
If you are a results-driven, entrepreneurial performance marketer with experience in Google Ads, LSA, PPC, funnels, websites, and AI-powered marketing systems, and are motivated by ownership, growth, and leadership, we encourage you to apply.

Job Type: Full-time

Pay: Php65,000.00 - Php100,000.00 per month

Benefits:

Free parking
Health insurance
On-site parking
Paid training
Ability to commute/relocate:

Angeles: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 3 years (Preferred)
Location:

Angeles (Preferred)
Work Location: In person

Expected Start Date: 02/02/2026