Senior PPC Specialist (Meta + Google +TikTok) – Strategy & Scaling Focus

We are a fast-growing travel company running high-trust, high-ticket offers (group trips, creator-led travel, destination weddings). Paid ads are a core growth channel, and we are looking for a senior paid ads specialist who can help us scale responsibly.

This is not a creative production role and not an agency-style engagement.

You will be responsible for building, managing, and scaling Meta and Google, YouTube, and TikTok ad campaigns, analyzing performance, and advising on what is working, what is not, and what to do next. All creative assets will be designed internally. Your value is in strategy, judgment, and execution excellence.

What You Will Do

• Build and manage Meta and Google Ads campaigns
• Monitor performance and optimize for efficiency and scale
• Analyze data and clearly explain what is working and why
• Advise on creative direction (angles, hooks, formats to test)
• Recommend scaling decisions based on performance trends
• Help structure tests and expansion without reckless spend
• Communicate clearly and proactively with leadership

What You Will NOT Do

• Design creatives
• Edit videos or graphics
• Rebrand messaging or offers independently
• Make unilateral changes to pricing, funnels, or positioning

Creative ownership and final decisions remain in-house.

What We’re Looking For

• Proven experience running both Meta and Google Ads
• Strong understanding of scaling paid traffic responsibly
• Comfortable working with high-ticket, trust-based offers
• Able to advise founders clearly without ego or hype
• Data-driven, calm, and structured in decision-making
• Comfortable working with multiple clients
• Strong communicator who respects defined boundaries

Bonus if you have experience with:
• Call-booking funnels
• High-intent lead generation
• Gohighlevel workflows

Compensation

• Hourly rate starting at $10–$14/hour, depending on experience
• 5–10 hours per week to start
• Performance bonuses available based on sustained results (not vanity metrics)
• Long-term opportunity as the business scales

We are open to increasing the rate and scope for someone who proves excellence and alignment.

How to Apply

Please include:

- A brief overview of your experience with Meta and Google Ads
- The types of businesses or offers you have scaled
- How do you typically advise clients on creative direction
- Your hourly rate and current availability

We are not looking for generic pitches or agencies. Thoughtful, concise responses are preferred.