Senior Influencer Marketing Specialist – (Gaming & YouTube)

We are looking for an experienced Influencer Marketing Specialist with a strong track record in YouTube-led influencer campaigns, ideally within the video gaming space.

This is not an entry-level role. We are only considering candidates who have hands-on experience sourcing, negotiating, and managing paid creator partnerships, primarily on YouTube (long-form & Shorts), with additional exposure to TikTok and Instagram. You should know in considerable depth how to draft and negotiate deals for long-form and short-form creators.

Our focus is on long-term creator relationships, not one-off sponsorships. You will be responsible for building and managing recurring influencer “sets” (e.g. 5–10+ videos per creator, ongoing), continuously optimizing performance and profitability.

Key Responsibilities
1) Creator Outreach & Acquisition
- Identify and source relevant gaming creators on YouTube, TikTok, and Instagram
- Conduct outreach via email, ---------- , Instagram DMs, and other creator-preferred channels
- Maintain consistent and professional follow-ups with potential partners

2) Deal Negotiation & Strategy
- Negotiate sponsorship deals including CPM-based pricing, flat fees, and hybrid structures
- Understand how pricing varies by:
---> Audience demographics
---> Platform & format (long-form vs short-form)
---> Seasonal demand (e.g. Black Friday, game launches, major updates)
- Structure deals that remain profitable and scalable for repeat campaigns

3) Influencer Relationship Management
- Manage ongoing partnerships, not one-off posts
- Build long-term relationships with creators through:
---> Recurring promotion sets (5/10+ videos)
---> Clear communication and renewals
---> Monitoring upload schedules and campaign consistency
- Act as the primary point of contact for assigned creators

4) Campaign Execution
- Clearly communicate campaign terms, deliverables, timelines, and posting requirements
- Review and approve drafts where required
- Advise creators on how to best present and sell the sponsored content while maintaining authenticity

5) Performance Tracking & Analysis
- Track campaign effectiveness using:
---> Custom coupon codes
---> Referral links
---> Click-through rates (CTR)
---> Sales attribution
---> Creating reports
- Analyze performance data to determine ROI and scalability

6) Optimization & Renegotiation
- Identify underperforming campaigns and take corrective action
- Renegotiate rates or restructure deals when performance does not justify spend
- Strategize with creators to improve:
---> Viewer retention (primarily in the ad, and how it starts/ends, where it is placed in the video etc)
---> Conversions
---> Overall campaign efficiency

We currently work with ~30-40 creators concurrently, you'd help to grow this number, and also begin to actively manage our relations with these creators.

Schedule & Availability
- Monday–Friday core working schedule
- Light weekend availability (paid) is strongly preferred
---> Gaming creators often post around new game releases or major updates
---> Quick responses and short-notice coordination can be critical for campaign success, and converting new leads

Required Experience
- Proven experience in influencer marketing (YouTube-first experience is mandatory)
- Demonstrated experience working with gaming creators
- Strong understanding of:
---> Creator market rates
---> CPM vs flat-fee deals
---> Performance-based attribution
- Confident negotiator with creators and agencies
- Comfortable managing multiple influencer relationships simultaneously

Nice to Have
- Experience running influencer campaigns tied to discount codes and affiliate links
- Familiarity with influencer performance tracking tools or CRM systems
- Experience with Wordpress

What We’re Looking For
- Highly organized and proactive
- Commercially minded — understands profitability & sustainability, not just exposure
- Excellent written communication
- Comfortable working in a fast-moving, creator-driven environment