Senior Paid Media Manager (Meta & Google Ads)

We are seeking a Senior Paid Media Manager to manage and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads for multiple client accounts.

This is a senior-level position intended for candidates with solid hands-on experience who can manage campaigns independently, review performance data, and make informed optimization decisions in collaboration with the internal team.

Key Responsibilities

Manage and optimize paid advertising campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads

Review performance dashboards on a regular basis to identify:

Performance changes

Opportunities for improvement

Creative or audience fatigue

Analyze key performance indicators, including:

Cost per result (CPA / CPL)

Click-through rate (CTR)

Cost metrics (CPC, CPM)

Implement campaign adjustments based on performance data and agreed objectives

Conduct structured testing related to:

Creatives

Audiences

Campaign structure

Manage multiple advertising accounts in parallel

Share clear and timely performance updates with internal Account Managers

Requirements

Minimum 5 years of experience managing Meta Ads and Google Ads campaigns

Strong ability to interpret advertising dashboards and performance reports

Experience managing multiple ad accounts

Ability to work independently with minimal supervision

Comfortable making optimization decisions based on data

Stable internet connection and availability during agreed working hours

Nice to Have (Optional)

Previous experience working in an agency environment

Experience with lead generation and/or e-commerce campaigns

Familiarity with CRM systems and conversion tracking setups

Understanding of attribution differences across advertising platforms

Additional Information

This role focuses on paid media management and optimization only

No purchasing, reselling, or unrelated financial handling is required

Performance is reviewed based on execution quality, analysis, and communication