Google Ads / PPC Specialist (Marketplace Platform)

SIKATY is a two-sided online marketplace that connects buyers with service providers.
Our platform requires balanced growth on both sides of the marketplace, including user acquisition and activation for buyers and sellers.

Role Overview

We are seeking an experienced Google Ads / PPC Specialist to manage and optimize paid search activities for a marketplace platform.
This role focuses on structuring, executing, and optimizing Google Ads campaigns that support both seller and buyer acquisition.

The position is suitable for candidates with hands-on PPC experience who are comfortable working independently and managing complex acquisition flows.

Key Responsibilities

Structure and manage Google Ads campaigns across:

Search

Display

Remarketing

Develop and maintain separate acquisition approaches for:

Seller sign-ups and activation events

Buyer registrations and first transactions

Conduct keyword research, segmentation, and match-type planning

Manage bid strategies according to defined performance guidelines

Implement and maintain conversion tracking using Google Analytics 4 and Google Tag Manager

Review funnel performance from ad click through registration and activation steps

Monitor and report on key performance indicators related to user acquisition and activation

Provide regular performance summaries and data-based recommendations

Requirements

Demonstrated experience managing Google Ads or PPC campaigns

Practical understanding of search-based user acquisition strategies

Experience working with marketplace platforms or two-sided business models

Strong analytical skills and attention to detail

Ability to work independently and follow defined objectives

Clear communication and documentation skills

Additional Information

This role focuses on PPC campaign management and optimization

No purchasing, reselling, or unrelated financial handling is required

Performance is evaluated based on execution quality, tracking accuracy, and reporting clarity