B2B Marketing Specialist

South Pacific Bowling is looking for a hands-on B2B Marketing Specialist to help grow our business-to-business revenue. This fully remote role is ideal for someone who enjoys executing campaigns, creating strong B2B content, and using HubSpot to turn leads into real commercial outcomes.

Reporting directly to the Managing Director, you’ll work closely with sales to generate qualified leads, support the pipeline, and create content that helps close deals—wherever you’re based.

About the Role

As our B2B Marketing Specialist, you’ll be responsible for delivering lead generation campaigns, managing HubSpot activity, and producing high-quality B2B content—particularly blogs and customer case studies. This is a practical, execution-focused role with clear impact on revenue.

What You’ll Be Doing

- Execute B2B marketing campaigns to generate qualified leads
- Manage lead capture, nurturing, and reporting in HubSpot
- Build and maintain email campaigns, workflows, and nurture journeys
- Research, write, and publish B2B blog content
- Create compelling customer case studies, including interviewing clients and showcasing outcomes
- Build landing pages, forms, and CTAs in HubSpot
- Develop sales collateral such as case studies, one-pagers, and pitch materials
- Track performance and provide insights on leads, content, and campaigns

What We’re Looking For
You’ll have:
- 2–4+ years’ experience in B2B marketing
- Hands-on experience using HubSpot (CRM, email, workflows, reporting)
- Proven experience writing B2B blogs and case studies
- Strong understanding of lead generation and sales funnels
- Excellent written communication and storytelling skills
- Experience working closely with sales teams
- Ability to work independently in a remote environment

It’s a bonus if you have:
- HubSpot certification(s)
- SEO or content optimisation experience
- Experience in hospitality, entertainment, events, or venue-based businesses
- CMS or basic design tool experience

Why Join South Pacific Bowling?
- Fully remote role with flexibility
- Direct access to the Managing Director
- Ownership of B2B marketing execution and outcomes
- A collaborative, commercially focused team

How to Apply
If you’re a B2B marketer who enjoys content, campaigns, and remote work with autonomy and accountability, we’d love to hear from you.

???? Apply with your CV and examples of relevant B2B work (blogs, case studies, campaigns, or HubSpot projects).