Marketing Specialist Focused on Facebook Growth and Brand Expansion

Role Overview

This is a high-impact growth role responsible for owning how our brands create attention, build engagement, and convert that attention into revenue — without relying solely on Amazon.
Your job is not just to run ads.

Your job is to build an external growth engine:
• Paid traffic that converts
• Content that compounds
• Automation that scales engagement
• Distribution systems that multiply reach
• Funnels that turn attention into sales

You will play a central role in building brand awareness, demand, and external revenue, while supporting Amazon launches through coordinated traffic and email pushes.
You report directly to the Brand Manager and work closely with Brand Manager Assistants to align traffic, content, email, and launches across Shopify and Amazon.
This is a hands-on, execution-first role with real ownership.
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What You Will Own


Facebook Advertising & Paid Growth (Non-Negotiable)
• Personally plan, launch, manage, and scale Facebook (Meta) ad campaigns
• Structure campaigns for creative testing, learning, and efficient scaling
• Diagnose performance issues quickly and adjust strategy without hand-holding
• Align ads with landing pages, email flows, and content
• Use paid traffic to support:
o Shopify sales
o Email list growth
o Amazon pre-launch and launch cycles
You are expected to own media buying, not supervise it.
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Content & Video as a Growth Engine (Primary Output)

• Create and direct short-form video content engineered for attention and conversion
• Develop repeatable video systems using SOPs
• Test hooks, angles, and formats aggressively
• Treat content as a traffic and demand engine, not just branding
• Use AI to accelerate ideation, scripting, editing, and iteration
This role is video-first.
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Content Amplification & Multi-Channel Distribution

• Repurpose and distribute content intelligently across:
o Facebook (posts, Reels, page engagement)
o Instagram
o YouTube Shorts
o YouTube (when applicable)
• Adapt hooks, pacing, and framing per platform
• Ensure strong content is multiplied — not posted once and forgotten
One piece of content should create many touchpoints.
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Chat, Automation & Engagement Systems
• Design and manage chat-based engagement (comments, DMs, replies, basic automations)
• Set up simple automation flows to:
o Capture leads
o Respond to engagement
o Route users into funnels and email
• Understand how conversation increases trust, retention, and conversion
• Scale engagement without sounding robotic
You don’t need to code — but you must understand how systems connect.
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Funnels, Email & Conversion Ownership
• Build and optimize landing pages for:
o Lead generation
o Pre-launch interest
o Direct sales
• Create email flows that convert attention into revenue
• Own the customer journey from click ? engagement ? conversion
• Continuously improve performance using real data
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Amazon Coordination & Launch Support

• Coordinate with the Brand Manager on:
o Pre-launch strategy
o External traffic timing
o Email pushes to Amazon listings
• Understand how off-Amazon traffic supports Amazon performance
• Align content, ads, and automation with launch timelines
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AI & Technical Fluency

You must be AI-native in how you work.
We’re looking for someone who:
• Thinks in systems, prompts, and workflows
• Uses AI daily to increase speed, volume, and quality
• Engineers prompts that produce reliable, on-brand, conversion-focused outputs
• Rapidly iterates content, ads, and messaging
• Learns new tools independently and applies them immediately
• Follows SOPs precisely while improving them over time
Tool names will change. Execution intelligence does not.
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What We’re Looking For
• Proven experience running Facebook ad campaigns that drive revenue
• Real examples of funnels, content, or systems you’ve personally executed
• Strong understanding of direct-response marketing
• Excellent English grammar and persuasive writing ability
• High ownership mentality — you take responsibility for outcomes
• Comfort operating under aggressive goals and accountability
• Organized, technical, and execution-focused
If you haven’t personally run Meta ads and owned outcomes, this role is not a fit.
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If you are interested and fill you are the perfect fit for this challenging yet rewarding role, please send your CV directly to :
---------- with the email subject line "Branding is my Middle Name!"

Thank you for expressing interest.

Tam Ma
Co Founder - Prodigy Media