Squarespace SEO + AI Visibility Optimization (Goal: Be Found on ChatGPT for Probate & Trust REAL ESTATE Transactions)

? JOB TITLE
? PROJECT TYPE
One-time project only
We do not want ongoing monthly SEO or long-term content creation.

? SCOPE OF WORK / DELIVERABLES
Deliverable 1 — Restructure & Improve the 3 Existing Service Pages (High Impact, Minimal Redesign)
We already have pages and FAQs. We need edits to make these pages more effective for:
• search visibility (Google and AI tools)
• conversion (calls and consultation requests)
• clear positioning (probate/trust/conservatorship REAL ESTATE transactions)
• authority signals (including CPRES-certified specialists)
For EACH of the 3 pages, the freelancer must:
? A) Update the primary headline (H1)
The H1 must include:
• “Real Estate”
• Probate / Trust / Conservatorship (depending on page)
• Los Angeles positioning (without limiting our service area)
Examples (final wording can vary):
• “Probate Real Estate Transactions — Los Angeles-Based Specialists”
• “Trust Real Estate Transactions — Serving Los Angeles & Surrounding Areas”
• “Conservatorship Real Estate Transactions — Los Angeles-Based Brokerage”
? B) Add a warm, friendly transaction-focused introduction (first 150–200 words)
This intro must clearly communicate:
• we guide executors/trustees/families through the real estate sale
• we coordinate escrow/title/vendors
• we help reduce stress and provide clarity
• we are Los Angeles-based and serve broadly
• we are CPRES-certified specialists
? C) Add a “How We Help / Our Process” section (5 steps)
A simple, warm, transaction-focused process (not legal advice).
Example structure:
1. Consultation + clarify next steps
2. Property prep (as-is or light improvements)
3. Pricing strategy + marketing
4. Offers, escrow, and required probate/trust steps
5. Closing + smooth handoff
? D) Add a “What Makes Us Different” / “Why Work With Us” section (3–6 bullets)
These bullets must emphasize:
• CPRES-certified specialists
• real estate transaction expertise in probate/trust/conservatorships
• clear communication and timelines
• ability to coordinate vendors (clean-out, repairs, securing property)
• working alongside attorneys/fiduciaries when appropriate
? E) Add “Case Snapshots” (2–3 per page)
Short anonymized examples showing transaction expertise:
• vacant home + clean-out + sale
• court-confirmed/IAEA guidance (probate page)
• multiple-beneficiary communications (trust page)
• conservatorship approval coordination (conservatorship page)
? F) Improve the FAQ section (high-intent, transaction-focused)
We already have FAQs. Update the FAQs to focus on what people ask when deciding whom to hire, including:
• timeline expectations
• selling as-is vs repairs
• court-confirmed vs IAEA
• overbid basics (probate)
• disclosures (trust)
• conservatorship approval steps that affect the real estate transaction
• what happens when heirs/beneficiaries disagree
Important: FAQs must clearly reflect real estate transaction services, not legal practice.
? G) Update the CTA language + forms (conversion improvement)
Replace generic CTAs like “Got more questions?” with service-specific CTAs:
• Request a Probate Real Estate Consultation
• Request a Trust Real Estate Consultation
• Request a Conservatorship Real Estate Consultation
Forms should be simple and supportive, asking for:
• name / email / phone
• property address
• occupied/vacant
• timeline
• short notes

Deliverable 2 — SEO Metadata Updates (Squarespace Settings)
Update SEO Titles + Meta Descriptions for:
• Home page
• Contact page
• Trust Real Estate page
• Probate Real Estate page
• Conservatorship Real Estate page
SEO titles and descriptions must include:
• “Los Angeles” or “Los Angeles-based”
• “Real Estate”
• Probate / Trust / Conservatorship
• “CPRES-certified” where appropriate
Important: Titles should not sound spammy or overstuffed.
Also update:
• Social image previews on each service page (so link previews look credible)

Deliverable 3 — Add Basic Schema / Entity Signals (Squarespace Code Injection)
Implement JSON-LD schema via Squarespace Code Injection:
? Sitewide schema:
• LocalBusiness or RealEstateAgent
• business name, website, phone
• service area
• “SameAs” links to official profiles (Google Business Profile, Yelp, etc.)
? Service schema:
• probate real estate transactions
• trust real estate transactions
• conservatorship real estate transactions
? Preferred:
• FAQ schema for each of the three service pages
Important: Schema must reflect a real estate brokerage and real estate transaction services, not a law practice.

Deliverable 4 — Create 1 New “AI Answer Hub” Page (Designed for ChatGPT Queries)
Create one new page designed to match how people ask ChatGPT:
Suggested URL:
• /probate-trust-real-estate-los-angeles
OR
• /probate-trust-real-estate-specialist
This page must:
• explain what to look for in a probate/trust real estate specialist
• include a checklist + questions to ask
• include short direct answers at the top (AI-friendly)
• link to your 3 service pages
• include a warm CTA to request consultation
This page should clearly emphasize:
? probate & trust real estate transactions
? CPRES certification
? Los Angeles-based (serving broadly)

Deliverable 5 — Directory + Entity Cleanup (High Impact for ChatGPT Visibility)
One-time NAP consistency cleanup + profile optimization:
Must cover:
• Google Business Profile
• Yelp
• Apple Maps
• Bing Places
• Realtor.com / Zillow profiles (if applicable)
Each profile must clearly describe:
• “Probate real estate transactions”
• “Trust real estate transactions”
• “Conservatorship real estate sales”
• “Los Angeles-based” / “serving surrounding areas”
• “CPRES-certified specialists”
Provide a spreadsheet with:
• links to each directory listing
• credentials/logins
• notes on what was updated

? REQUIRED SKILLS
Must have:
• Squarespace editing + SEO settings
• Strong writing/editing (warm, friendly tone)
• Basic schema (JSON-LD) implementation
• Local directory listing / citation work
• Understanding of AI visibility / Answer Engine Optimization basics

? WHAT TO INCLUDE IN YOUR PROPOSAL
To apply, include:
1. 2 examples of Squarespace pages you’ve built/optimized
2. Confirmation you can implement schema via Squarespace Code Injection
3. A short plan (5 bullets) for improving ChatGPT/AI discovery
4. Fixed-price quote and timeline
5. Confirm you understand we specialize in real estate transactions, not general probate/trust legal services

? ACCEPTANCE CRITERIA (How we will approve the work)
This project is complete when:
? Each of the 3 service pages has:
• an LA-based, transaction-focused H1
• a warm intro emphasizing real estate services and CPRES
• process section
• “why us” section
• case snapshots
• improved high-intent FAQs
• stronger CTA + form
? SEO titles + meta descriptions updated and optimized
? Schema implemented and validated (freelancer provides validation screenshot)
? AI Answer Hub page created and linked correctly
? Directory spreadsheet delivered with links + notes/logins
? Messaging is clear that we are a real estate brokerage specializing in probate/trust/conservatorship real estate transactions