Freelance Content & Marketing Coordinator

### Job Summary

I’m looking for help with our ongoing marketing efforts for two companies, Freelance Cake and Pineapple Knox. More on those companies in a ---------- nt.

Specifically, I’d like to develop better ideas for posts, put out better written content and visuals, and do both more consistently.

In 2025 I was the bottleneck in marketing for both companies, and I want to change that.

At the start, the role would be part-time, remote, and about 15-20 hours per week. You’d spend your time on project management, content creation, and content operations (i.e., set-up, scheduling, measurement, reporting).

Here’s what we’re looking for:

- Enthusiasm. You find marketing fascinating and would happily learn more about it in your free time. You enjoy the art and science of it, especially figuring out what works and what doesn’t.
- Excellence. You value both the high-quality creative work that goes into effective marketing and the consistency and discipline required to get better results over time. For you, marketing is like a game with real prizes—more sales, more revenue, more people’s lives positively impact.
- Organization. If you’ve worked in marketing for longer than five minutes, you know that it involves lots of tasks, details, and deadlines. You don’t get overwhelmed by juggling multiple responsibilities. In fact, managing it all is one of your strengths.
- Fundamental knowledge. Marketing isn’t hard to learn, but it does take time. We’re looking for someone who already has a strong foundation because our team is small and I frankly don’t have the time to explain what different terms mean, why they matter, or other fundamentals.
- Service minded / hearted. We need someone who will care about our team and look for ways to make our work and lives easier and better. You want to do the maximum, not the minimum, because if we win, you win. And if our customers win, we all win.
- Self-starter with good judgment. I have no desire to micro-manage our marketing coordinator and fully expect this person to be ready and eager to work independently and get the work done without constantly being told what’s important or what to focus on next.

Nice to Haves:
- Tech savviness. We use Notion, Canva, Kit, and other apps. Freelance Cake’s main channel is LinkedIn. *If you’ve got previous experience with any of these, or similar, that sets you apart for sure.*
- Communication. We’re also looking for excellent communication skills. You’re comfortable communicating on Slack and via email. Bonus points if you’ve got a passion for writing.
- Experience. Any experience working in the freelance or creative industry is a bonus.

The desired outcome for this role is for me to dramatically reduce the time that I spend on marketing and content creation so that I can dramatically increase the time I spend on my highest and best contribution: long-form writing, coaching, speaking, and consulting.

I need to be showing up as a leader and world-class business nonfiction writer, not a good-enough marketer.

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## About Us

Speaking of customers, Freelance Cake is an online education business that connects more advanced freelancers and consultants to one another and to the right resources and advice. The main things the company sells is 1) one-on-one coaching, and 2) membership in the private, paid Freelance Cake Community. These advanced freelancers are terrific people. We love them, and we want to help them build anti-fragile businesses that they love.

Pineapple Knox is a coworking space with two short-term rentals on the second floor of the building. Airbnb takes care of marketing the short-term rentals for us, so what we need help with is implementing the marketing plan for the coworking space.

Our tenants and coworking members are local businesspeople who want a functional, tranquil space with plenty of amenities where they can work or host an event. Pineapple Knox is by far the most beautiful coworking space in Knoxville, Tennessee.

Here’s a little about me:

My name is Austin L. Church. I started Freelance Cake in 2019, and I acquired the coworking space in 2025 with a partner. I’ve been self-employed since 2009. My assistant and I have been working together since 2022, and we work with other freelancers as needed (web dev, design, photographers, audio/video editing, etc).

Freelance Cake puts out a fair amount of content, including LinkedIn posts, a weekly newsletter, another newsletter on Substack, and a variety of other stuff inside the community and for coaching clients.

Pineapple Knox does not have much marketing to speak of, but we do have a solid, established Instagram account with ~10K followers currently managed by my wife.

I’m great with ideas, and I love the writing piece. But historically, I’ve been less-than-strategic with content strategy and ideas and content repurposing. I’ve written about what I was thinking about at the time, not what was most strategic for growing the audience and making more sales.

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## What You Will Do

?? Content & Marketing Strategy:

- Cut up a long video (high-quality recorded with Riverside.fm) where I share my answer my point of view or a bunch of questions into multiple short-form videos
- And/or turn the transcripts into written posts
- Managing our content archive in Notion
- Staying up to date on what’s working on LinkedIn and Instagram
- Coming up with post ideas to help drive content strategy
- Creating graphics and posts for our socials and/or coordinating with our designer as needed
- Scheduling social posts on Instagram and LinkedIn
- Designing well-defined experiments and campaigns to run with our marketing
- Measuring results, updating the marketing dashboard, finding ways to improve
- Working with my assistant to set up and send our weekly newsletter
- Identifying our Greatest Hits and reusing those posts
- Finding new ideas to try
- Sharing results, findings, recommendations with me so that we’re all improving continuously

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## Working Hours & Availability

- This is a part-time remote role with potential to grow into a full-time position.
- Estimated 10–15 hours/week to start (around 40–60 hours/month).
- Flexible hours — you can work at the times you prefer, not during U.S. business hours.
- Must have reliable computer with a fast internet connection and backup options.

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## Why Join Our Team

- Flexible hours
- Fully remote position
- Opportunity to grow into a full-time creative role
- Calm, supportive work environment (i.e., we’re not jerks)

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## How to Apply

If this sounds like you, here’s how to apply:

- Send us a short message introducing yourself and your experience.
- Link to your portfolio / CV / work sample.
- Share your desired monthly salary in PHP, keeping in mind this would be about 10–15 hours per week to start.
- Your current availability and preferred working hours.
- Share: Why do you think you're a good fit for this role?
- Use at least 7 apply points when you apply.