Meta & TikTok ads buyer

We’re hiring a full-time Media Buyer to own paid acquisition across Meta (Facebook/Instagram) and TikTok for a fast-growing personal brand and education business. Our offers include online courses, programs, and keynote/speaking bookings. You will be responsible for building a predictable performance engine: testing, optimizing, scaling, and reporting.

This role is ideal for someone who is both strategic and hands-on—comfortable inside Ads Manager daily, with strong creative instincts and a rigorous testing mindset.

What You’ll Work On
• Performance campaigns for online courses (evergreen + launch periods)
• Lead generation for keynote inquiries and premium opportunities
• Retargeting systems (video viewers, website visitors, engaged audiences, email list)
• Creative testing across UGC, short-form video, statics, and offer angles
• Funnel performance optimization in collaboration with the team (landing pages + email flows)

Responsibilities
• Own campaign setup, launch, and optimization in Meta Ads Manager and TikTok Ads Manager
• Build and manage a testing roadmap: creative concepts, hooks, audiences, messaging angles, and placements
• Maintain tracking hygiene: Pixel/CAPI basics, events, UTMs, attribution checks, QA after launches
• Monitor performance daily and optimize budgets, bids, targeting, and creative rotation
• Develop and maintain retargeting and warm-audience strategy (segmentation + sequencing)
• Collaborate closely on creatives: write briefs, iterate on hooks, guide creators/editors with performance feedback
• Produce weekly performance reporting + insights: what’s working, why, what to test next
• Identify funnel bottlenecks and propose improvements (CRO recommendations, offer positioning)
• Ensure compliance with platform policies and brand tone

What Success Looks Like (KPIs)
• Efficient CPA/ROAS for course sales (especially during launch windows)
• Strong CPL and lead quality for keynotes/program inquiries
• Consistent creative testing velocity (new concepts weekly, iteration cycles)
• Performance stability through smart scaling and structured retargeting
• Clear reporting and decision-making driven by data (not guesswork)

Requirements
• Proven experience managing Meta ads with measurable results (please share examples)
• Strong working knowledge of TikTok ads (or exceptional Meta performance with proven TikTok ramp)
• Strong grasp of full-funnel strategy
• Analytical, structured, and confident making decisions based on data
• Ability to work fast, independently, and communicate clearly
• Fluent in English (Dutch is a plus)