Marketing Strategist

Marketing Strategist – Paid Ads & Digital Growth (Google Ads + Facebook/Meta)

We’re seeking a **Marketing (VA) Strategist** with **proven, hands-on experience managing and optimizing paid ad campaigns** across **Google Ads and Facebook/Meta**. This role is for someone who understands not just *how* to run ads—but *why* they work, *when* to pivot, and *how* to tie ad performance back to business goals.

This is a strategy-forward role. You’ll be trusted to think, test, analyze, and recommend—not just execute instructions.

**What You’ll Do**

* Build, launch, and manage Google Ads and Facebook/Meta campaigns from end to end
* Develop campaign strategy aligned with client goals (leads, conversions, ROI)
* Write or guide high-converting ad copy and creative direction
* Monitor performance daily and optimize budgets, audiences, creatives, and keywords
* Analyze metrics (CTR, CPC, CPA, ROAS) and translate data into clear insights
* Conduct A/B testing and scaling strategies once winners are identified
* Coordinate with internal teams on funnels, landing pages, and follow-up workflows
* Provide clear reporting and recommendations—no vanity metrics

**Required Experience**

* Demonstrated experience managing **live Google Ads and Facebook/Meta campaigns**
* Strong understanding of audience targeting, retargeting, and funnel stages
* Experience optimizing campaigns for lead generation and conversions
* Ability to read data and make confident, strategic adjustments
* Familiarity with pixels, tracking, and conversion events
* Clear written and verbal communication skills

**You’ll Thrive Here If You**

* Think like a strategist, not a task-taker
* Enjoy testing, learning, and improving performance over time
* Can explain *why* something worked—or didn’t
* Are organized, reliable, and comfortable owning outcomes
* Understand that ads don’t live in isolation—they connect to the full client journey

**Nice to Have (but not required)**

* Experience working with service-based businesses
* Funnel or landing page optimization experience
* GoHighLevel, HubSpot, or CRM integration experience

**Position Details**

* Remote / Virtual
* VA contractor role
* Consistent hours with long-term opportunity
* Work with a collaborative, growth-focused team

To apply, please be prepared to share:

* Platforms you’ve managed (Google Ads, Meta, etc.)
* Types of campaigns you’ve run
* Examples of results or improvements you’ve driven
* Your approach to diagnosing and fixing underperforming ads

This role is ideal for someone who enjoys owning performance, thinking critically, and helping businesses grow with intention—not guesswork.