Opperations Manager (ECOM)

About NordStick

NordStick is a fast-growing, founder-led DTC fitness equipment brand built around premium, functional products like the NordBench Pro.
We’ve grown 400%+ year over year and are entering our next phase of scale. This phase demands operational excellence: cash discipline, inventory intelligence, execution speed, and margin protection.
At NordStick, operations is a profit center, not a back office.
We’re hiring an elite Operations Manager — someone who can think like a CFO, act like an owner, and build systems that scale with speed and clarity.

Who This Role Is For

This role is for someone who:

Thinks in cash flow, not just P&L

Understands that inventory is a financial decision

Builds systems to prevent problems instead of reacting to them

Enjoys owning ambiguity and making high-leverage decisions

This is not a junior ops role, coordinator role, or task-tracker role.

What This Role Is Not

This role is not:

Updating spreadsheets without understanding the “why”

Reacting to stockouts, delays, or cash crunches after they happen

Overbuying inventory “just to be safe”

Managing ops without understanding how decisions affect cash, margin, and growth

What This Role Is

This role is:

Owning real-time cash visibility for the business

Making inventory decisions tied directly to demand and capital

Using Shopify + data + AI to stay ahead of issues

Coordinating multiple 3PLs for speed, cost, and customer experience

Turning CX signals into operational and product improvements

Core Responsibilities
1. Cash Flow Ownership & Financial Planning

Build and own a rolling 13-week cash flow forecast

Model and forecast:

Inventory purchases

Marketing spend impact

Loan repayments

Freight, duties, and fulfillment costs

Run best-, base-, and worst-case scenarios

Ensure NordStick stays in stock without overextending cash

This role owns cash clarity. Period.

2. Inventory & Demand Forecasting

Forecast demand using:

Shopify sales data

Historical growth rates

Seasonality

Marketing plans and launches

D ---------- when to reorder, how much to buy, and why

Prevent:

Stockouts that kill ---------- ntum

Overstock that traps cash and creates stress

3. Working Capital & Growth Financing

Strategically deploy:

Shopify Capital

Working capital loans

Supplier terms and payment structures

Evaluate capital decisions based on risk, timing, and ROI

Balance growth velocity with financial safety

4. Shopify & Systems Ownership

Be deeply fluent in Shopify data and workflows

Own operational visibility across:

Orders

Refunds

Shipping costs

Inventory levels

Build and maintain:

Dashboards

Google Sheets / Excel models

Custom reports

Bonus: Ability to code or script internal tools and dashboards

5. 3PL & Shipping Optimization

Manage 2–3 third-party logistics partners

Route orders from the optimal warehouse to reduce:

Shipping cost

Transit time

Monitor zones, rates, SLAs, and delivery performance

Continuously negotiate and optimize for margin and CX

6. CX ? Ops ? Product Feedback Loop

Partner closely with Customer Support to:

Identify repeat issues

Spot friction points

Track returns and complaints

Fix problems at the source by:

Improving setup guides and instructions

Updating training videos

Recommending product or packaging changes

Reduce tickets, refunds, and confusion over time

7. AI & Efficiency Leverage

Use AI to:

Automate reporting

Summarize large data sets

Flag anomalies early

Speed up analysis and decision-making

Eliminate manual work where possible

Operate under the principle:
AI handles repetition. Humans make decisions.

What We’re Looking For
Must-Haves

Proven experience in DTC operations, supply chain, or finance-adjacent ops

Strong financial literacy:

Cash flow

Forecasting

Margins

Advanced Google Sheets / Excel skills

Shopify fluency

Experience managing inventory and fulfillment

Systems thinker who prevents problems instead of chasing them

Strong Bonus Points

Built 13-week cash flow models before

Experience scaling fast-growing DTC brands

Coding experience (Python, SQL, JS, or similar)

Dashboard building (Looker, Sheets + scripts, custom tools)

Experience managing multiple 3PLs

AI workflows for operational efficiency

How Success Is Measured

High in-stock rates without cash strain

Clean, accurate, always-updated cash flow visibility

Lower shipping cost per order

Fewer CX issues caused by ops failures

Faster decisions with less chaos and fewer surprises