Part-Time Graphic Designer for Ad Creative (Gig-Based)

We're a growing personal injury law firm based in Georgia, USA, with an aggressive paid advertising strategy. We're seeking a reliable and high-quality graphic designer based in the Philippines to support our marketing campaigns on a project-by-project basis.

About the Role

This isn't about making pretty graphics.

It's about designing performance-driven creative for Facebook and Instagram ads, YouTube thumbnails, and social media assets that generate clicks, leads, and engagement, while maintaining our professional brand.

If you understand how people react to ads, how visual design influences behavior, and how to support direct-response marketing, this role is for you.

What You'll Be Designing

Primary work (80% of projects):
• Static image ads for Facebook & Instagram (Meta)
• Carousel ads for Meta campaigns
• Rapid creative testing. New designs weekly or bi-weekly

Secondary work (20% of projects):
• YouTube thumbnails
• Social media graphics for Instagram, Facebook, LinkedIn
• Marketing materials like infographics and one-pagers

This is a project-based, on-call role. You'll get 2–4 projects per week on average. Strong performers will receive consistent work and increasing responsibility over time.

How We Work

We provide you with:
• Clear design briefs for every project
• Ad copy and messaging
• Brand guidelines, fonts, logos, and image assets

Your job: Turn those inputs into high-performing visual designs.

Communication & feedback:
• Real-time communication: Slack
• Feedback on designs: Loom videos

Turnaround time: 3–5 business days per asset

We test ads, track performance, and iterate based on results. You'll refine designs based on real-world data, not guesswork.

What We're Looking For

? You're a great fit if you:
• Have experience designing paid ad creative for service businesses (law firms, doctors, consultants, agencies, etc.)
• Understand direct-response marketing, not just design aesthetics
• Think about click-through rates, attention, and psychology, not just colors and fonts
• Can follow brand guidelines while still testing bold, creative ideas
• Work quickly and accurately without sacrificing quality
• Communicate professionally in English (written communication is key)
• Are reliable and responsive. We need someone we can count on

? You're NOT a fit if:
• You've only designed for e-commerce or product ads
• You need constant hand-holding or don't understand marketing
• You're not comfortable working independently or taking feedback

You don't need law firm experience, but you must have worked on serious, professional service marketing, not just Shopify stores or product catalogs. (We need to see a portfolio with something other than e-commerce/products.)

Brand & Style Expectations
• We have clear brand guidelines: logos, fonts, colors
• Most work requires brand consistency
• For paid ads, we allow aggressive creative testing within guardrails
• We avoid generic stock photos (e.g., corporate people in suits around a table)
• Style should be authentic, human, and attention-grabbing—not stiff or overly corporate

Compensation

This is a per-project role, not an hourly position. We will pay between $20-$40 USD per asset

Payment terms:
• Paid every 2 weeks (bi-weekly)
• Paid as an independent contractor via Gusto (supports international payments to the Philippines)
• You'll be added to our contractor list and paid directly

Paid Trial Assignment

We'll shortlist 3–5 candidates and send a paid test project to each. We will pay $20 to each shortlisted candidate for their text project.

Details:
• All candidates get the same design brief and assets
• Project: One static Meta ad based on our brand guidelines
• You'll be paid for the trial (we don't ask for free work) - $20 USD

We'll evaluate based on:
• Design quality
• Conversion thinking (does it make people want to click?)
• Brand execution
• Communication & responsiveness

Top performer gets the ongoing role.

How to Apply

Please submit:
1. Link to your portfolio (required: Google Drive, Behance, website, etc.)
2. 3–5 examples of paid ad creative, thumbnails, or conversion-focused designs you've made
3. Short explanation (3–5 sentences or a video if easier) of one design in your portfolio:
a. What was the goal?
b. Why did it work or perform well?
4. Your preferred rate per asset (within our ranges above)

? Applications without a portfolio or explanation will not be considered for review. ?

Long-Term Opportunity

This role is designed to become a long-term partnership. We have consistent, recurring design needs and plan to scale our advertising over the next 6–12 months.

If you're reliable, skilled, and communicate well, you'll have steady income and growing responsibility.