Viral Short-Form Content Creator (TikTok & Instagram Reels)

Job Scope –

We’re looking for a short-form video assassin — someone who lives and breathes TikTok and Instagram Reels and knows exactly why content goes viral, not just how to edit clips.

Our product is a free public toilet finder app that works across the USA and Australia. Sounds boring? Good. That’s the challenge — and that’s why this role exists.

Your job is to turn everyday pain, urgency, embarrassment, humour, and chaos into scroll-stopping content that people have to share.

What You’ll Be Doing

Daily identification of viral hooks

Track trending formats, sounds, captions, jokes, skits, POVs, stitches, and meme structures

Understand why something is working (timing, tension, payoff, relatability)

Spot trends early — not once they’re already dead

Repurposing viral formats at scale

Adapt trending hooks specifically for our niche (urgency, travel, road trips, emergencies, parents, tradies, kids, festivals, tourists)

Create multiple variations from a single idea

Repurpose content across TikTok ? Instagram Reels (and optionally Shorts)

Content creation & deployment

Produce short-form videos (5–30 seconds)

Strong opening hooks in the first 1–2 seconds (non-negotiable)

Clear visual storytelling — captions, overlays, pacing

Post consistently and at scale

Performance-driven iteration

Track what hits and what dies

Double down on winners

Kill losers fast (no emotional attachment)

You Must Understand

How TikTok and Instagram actually distribute content

Why hooks matter more than polish

How to weaponise:

POVs

Skits

Embarrassing truths

Travel chaos

Parenting moments

“Oh sh*t” scenarios

How to create content that feels native, not like an ad

How to work fast and test aggressively

Required Skills

Proven experience creating or managing viral short-form content

Deep understanding of:

TikTok trends

Instagram Reels trends

Hook psychology

Ability to repurpose ideas without copying blindly

Strong editing skills (CapCut, Premiere Pro, Final Cut, etc.)

Comfortable working independently with minimal hand-holding

Nice to Have (Not Required)

Experience growing pages from zero

Experience with apps, utilities, or consumer tools

Meme culture fluency (internet-native humour)

Experience posting multiple times per day

Output Expectations

High-volume testing mindset

Multiple posts per week (exact volume to be agreed)

Clear focus on reach, shares, and saves

This is about distribution and attention, not pretty edits

Important Note

This is not a “make it look nice” role.
This is not a branding exercise.

This is about:

Speed

Testing

Virality

Scale

If you don’t instinctively think in hooks, formats, and trend leverage — this role isn’t for you.