Meta Media Buyer (Facebook & Instagram) — Performance + Creative Testing

We are hiring a Meta Media Buyer who can build, optimize, and scale Facebook & Instagram campaigns without supervision. You must be strong in creative testing, audience strategy, and performance analysis, and you must be able to analyze competitor ads and turn insights into winning tests.

Requirements (Must-Have)

Meta Ads Mastery: Build, optimize, and scale FB/IG campaigns independently

Creative Testing & Iteration: Test hooks/angles/creatives fast; kill losers early

Audience Targeting Logic: Cold vs retargeting vs lookalikes and when to use each

Tracking & Attribution Basics: Pixel + Conversion API setup, verify events, spot tracking issues

Performance Analysis: Understand CTR, CPC, CPA, ROAS and make data-driven decisions

Funnel Understanding: Ads connect properly to lead forms / landing pages / follow-ups

Required Skill for This Role: Competitor Ads Analysis

You must be able to review competitor ads and explain:

what offers/angles they’re using

what creatives/hooks are working

what you would test to outperform them

Responsibilities

Launch and manage FB/IG campaigns (cold + retargeting + LALs)

Build and run a structured creative testing plan weekly

Optimize based on metrics (CTR, CPC, CPA, ROAS)

Audit tracking and ensure accurate event reporting (Pixel/CAPI)

Provide short weekly updates: what was tested, results, next actions

Analyze competitor ads and provide actionable testing recommendations

How to Apply (IMPORTANT)

To prove you read this job post, start your message with this one keyword: PINEAPPLE

Then reply in ONE message with:

Your best past results (niche + timeframe + spend + CPA/ROAS)

Proof of work (2–3 screenshots or links to case studies/portfolio; remove sensitive client info if needed)

Your creative testing system (how many new creatives/week + how you d ---------- winners/losers)

Confirm: Can you set up/verify Pixel + Conversion API? (Yes/No)

Your competitor ads analysis process (tools + steps)

Your rate + availability + timezone

JOB TYPE: Project-based (with potential long-term)
HOURS: TBD / Flexible
START: ASAP

Hiring Process

We will review applications and shortlist the top 3 candidates for a quick interview/trial task.