Social Media Manager VA (Short-Form Video & Lead Generation Focus)

$6.50 per hour (Portfolio required. Please send with outreach msg)

I’m looking for a reliable, execution-focused Social Media Manager VA to manage my day-to-day social media operations. I will provide raw video, photos, voice notes, and a clearly defined content framework and strategy. Your role is to turn that information into high-quality, engaging short-form content that builds authority, drives engagement, and generates leads.
This is not a strategy role. The strategy, themes, and posting framework are already built. This role is about excellent execution, consistency, and optimization.

Key Responsibilities
Content Creation & Video Editing
Clip and lightly edit short-form videos from raw footage I provide
Use AI tools (OpusClip, CapCut, Descript, etc.) to efficiently repurpose long-form content
Add captions, hooks, on-screen text, and light branding where needed
Ensure videos align with authority, tactical, sales, and misc content pillars

Caption Writing & Optimization
Write compelling, on-brand captions using my voice and guidance
Incorporate storytelling, education, and clear calls to action
Optimize captions for engagement (saves, comments, shares)

Scheduling & Publishing
Schedule posts according to the provided weekly content calendar
Manage posting times (ex: 9am, 12pm, 6pm cadence)
Ensure correct content type is posted on the correct day/time

Hashtag & Engagement Strategy
Research and apply relevant hashtags per post
Rotate hashtags to avoid repetition and improve reach
Monitor basic engagement (comments, DMs) and flag anything requiring my response

Lead Generation Support
Ensure posts include clear CTAs aligned to offers, free resources, or memberships
Repurpose content to support launches, deadlines, and promotions
Use content to drive awareness ? interest ? action

Organization & Workflow
Maintain organized folders for raw content, edited clips, and posted assets
Track what’s posted to avoid duplication
Communicate clearly and proactively if content is missing or deadlines are at risk

Tools You’ll Use
AI clipping/editing tools (OpusClip or similar)
Video editing software (CapCut, Premiere Rush, or similar)
Scheduling tools (Later, Metricool, Hootsuite, etc.)
Google Drive / Dropbox
Instagram (primary), with potential expansion

What I Provide
Raw videos and photos
A clear content strategy, framework, and posting cadence
Defined content pillars (Authority, Tactical/Education, Sales, Misc.)
Direction on offers, CTAs, and priorities

Ideal Candidate
Strong experience with short-form video editing
Comfortable using AI tools for efficiency
Understands Instagram growth and engagement best practices
Can write captions that sound human, confident, and authoritative
Organized, proactive, and detail-oriented
Able to follow a system and execute consistently

Nice to Have (Not Required)
Experience supporting entrepreneurs, coaches, or personal brands
Understanding of lead generation or funnel-based content
Basic analytics awareness (what content performs well and why)

Time Commitment
Part-time VA role
Estimated 5-10 hours per week, with potential to grow