Personal Video Editor (Short-Form + YouTube) | Long-Term Role | Dynasty Barber University

READ THIS FIRST (IMPORTANT)

** If you are:

- A short-term freelancer

- Someone who only “follows instructions”

- An editor who doesn’t understand viewer psychology, retention, or marketing

Do not apply.
This role is not for you.

** ABOUT THE BRAND

Dynasty Barber University is a premium online coaching brand helping barbers and barbershop owners:

- Build authority

- Grow on social media

- Generate inbound leads

- Raise prices and scale businesses

- Content is a growth engine, not entertainment.

- Our brand is:

- Clean

- Premium

- Bold

- Intentional

- Every video must hook emotion, hold attention, and drive action.

** YOUR ROLE: PERSONAL VIDEO EDITOR (LONG-TERM)

You will be responsible for both short-form and long-form content, including:

** SHORT-FORM CONTENT

- Podcast reels

- Value-based reels

- TOF / MOF / BOF content

- Editing must prioritize:

- Strong hooks (first 1–3 seconds)

- Retention and watch time

- Emotional and psychological engagement

- Virality with intention (not trends)

LONG-FORM YOUTUBE CONTENT

** Structuring content to:

- Hey Reduce drop-off

- Increase average watch time

- Maintain clean pacing

** Includes:

- Pattern interrupts

- Visual emphasis

- Strategic pacing

- Viewer-focused storytelling

THUMBNAILS (CRITICAL)

** You must be able to design scroll-stopping YouTube thumbnails that:

- Align with a premium brand

- Spark curiosity (not clickbait)

- Increase CTR

- Use clean composition and intentional emotion

EDITING STYLE & EXPECTATIONS

** You must:

- Use B-roll from my personal content library

- Blend B-roll with:

- Clean visuals

- On-screen text

- Motion graphics (when appropriate)

- Match brand colors and visual identity

- Use sound effects and transitions strategically

- Create pattern interrupts without gimmicks

- This is not TikTok brain-rot editing.

ADDITIONAL RESPONSIBILITIES

**You should also:

- Be available during Eastern Time Zone working hours

- Deliver fast, consistent turnaround times

- Maintain clean:

- Folder structures

- File naming systems

- Asset organization

- Assist with:

- Content planning

- Scheduling and posting

- Create AI-generated carousel posts

- Think proactively about improving content performance

WHO WE ARE LOOKING FOR

** You are:

- A long-term partner

- A strategic thinker

- Someone who understands content as a business tool

- Proactive, organized, and detail-oriented

- Comfortable handling both short-form and long-form

- You take ownership of your work.

APPLICATION INSTRUCTIONS (MANDATORY)

To apply, answer all questions below.
(Incomplete applications are ignored.)

1) Why do most short-form videos fail to hold attention after 3 seconds?

2) Explain how you would edit a reel differently for TOF vs BOF content.

3) Share an example of a video you edited and explain:

- The hook

- The retention strategy

- The intended outcome

- What makes a YouTube thumbnail increase CTR?

- What would you improve about your current editing skills?