Virtual Assistant for Local SEO, Merchynt, WordPress, Google Ads & Social Media

Virtual Assistant for Local SEO, Merchynt, WordPress, Google Ads & Social Media

Part-Time | Long-Term

About the Role

I am looking for a highly organized, detail-oriented Virtual Assistant with hands-on experience in local SEO, Google Business Profile optimization, Google Ads monitoring, website updates, and social media posting.

You will support three service-based businesses and work inside documented systems. This is a long-term role for someone who can execute consistently and communicate clearly.

About the Companies

Xpress Restoration Inc.
San Diego based water, fire, and mold restoration company

Xpress Drains & Plumbing
Residential and commercial plumbing services

NinaWorks.ai
AI powered answering service for small businesses

Tools You Will Use

Merchynt (required experience)

Search Atlas (SEO audits and on-page tasks)

Google Business Profile

WordPress (Elementor or Block Editor)

Google Ads (required experience)

CallRail (call tracking)

Slack, Google Sheets, Trello

GoHighLevel (GHL) (nice to have)

Responsibilities
Local SEO and Search Atlas

Complete on-page SEO tasks from Search Atlas dashboards

Add meta titles, descriptions, schema, HTML blocks, and NLP keywords

Implement internal linking strategies

Follow SEO SOPs and checklists

Google Business Profile and Merchynt (Required)

Manage GBP listings for all three brands

Use Merchynt to:

Publish weekly GBP posts

Upload photos and service updates

Apply optimization recommendations

Track local rankings and performance

Must be able to show proof of Merchynt experience

Website Updates (WordPress)

Upload blogs, service pages, and location pages

Build city + service pages using provided templates

Ensure SEO best practices before publishing

Google Ads Monitoring and Support (Required Experience)

Monitor three active Google Ads accounts

Review CTR, CPC, conversions, and spend

Pull weekly performance reports

Flag performance issues or anomalies

Provide basic insights and recommendations

No campaign builds required

Social Media Posting

Publish posts to Facebook and Instagram

Repurpose GBP posts, blog content, and provided captions

Follow posting calendar and brand guidelines

Maintain consistent brand voice

GoHighLevel (Nice to Have)

Assist with lead tracking and pipeline visibility

Support basic contact management or follow-up workflows

Additional responsibilities and hours possible if skilled in GHL

Hours, Pay & Commitment

20 to 25 hours per week

Flexible schedule with consistent communication

Starting rate: $8 to $12 USD per hour, depending on experience

Paid bi-weekly via Wise or Payoneer

Long-term role with opportunity to grow

Requirements

Proven experience with Merchynt

Hands-on experience with Google Ads (monitoring and reporting)

Experience managing Google Business Profiles

WordPress website update experience

Solid understanding of local SEO

Experience posting on Facebook and Instagram for businesses

Strong attention to detail and ability to follow SOPs

Fluent written and spoken English

Looking for a long-term role

Nice to Have (Not Required)

Experience with GoHighLevel (GHL)

Search Atlas experience

CallRail experience

Local service-based business marketing experience

How to Apply

Please include the following:

A summary of your experience with local SEO and Google Ads

Proof of Merchynt experience (screenshots, links, or client examples)

Examples of Google Ads accounts you have supported

Examples of GBP profiles you have managed

Examples of business social media pages you have posted for

Your hourly rate and weekly availability

Applications that do not include proof of experience will not be considered.