Creative Strategist (Meta Ads, Health & Beauty Niche)

We are looking for our 2nd Creative Strategist to help our main Creative Strategist and Facebook campaign launcher scale ad performance across multiple markets. This is a long-term role for someone with strong creative instincts, data understanding, and a performance-driven mindset.

Responsibilities:
- Conduct competitor ad research using tools like Meta Ad Library, AfterLib.
- Prepare creative briefs with clear angle breakdowns and reference ads
- Analyze ad performance to understand what worked and what didn’t
Create iteration briefs based on winning creative patterns
Provide 5 to 10 briefs daily to the creative team
Each brief should include 1 core angle with 5 ad directions (e.g. problem-led, testimonial, curiosity hook, etc.)
Work closely with the media buying and campaign launching team to align creative direction with scaling goals

Requirements:
- Experience as a Creative Strategist or in a similar role with Meta ads
- Proven record of successful creatives with high ROAS
- Strong understanding of avatars, personas, and customer psychology
- Skilled in writing hooks and analyzing ad metrics (CTR, CVR, CPM, ROAS, Hook Rate)
- Attention to details, that's why start your application with word "Avatar"
- Experience in the health/beauty niche (supplements, skincare, etc.)

Screening Questions:
Please answer the following when applying. Applications without answers will not be considered.

1. Describe a Meta ad creative you worked on that performed very well. What was the angle and result?
2. How do you determine why a creative failed? Do you look at the visual, the angle, or both?
3. How do you adapt creatives to different markets and customer avatars?
4. What tools do you use for creative and competitor research?
5. What monthly ad budgets have you worked with?