Marketing Operations Administrative Assistant

1?? Job Description
Marketing Operations Virtual Assistant (Philippines – Full Time)

Company: Nurowav
Location: Remote (Philippines)
Schedule: Full-time, overlap with US EST mornings preferred
Reports to: Marketing / Operations Lead

Role Summary

Nurowav is seeking a detail-oriented Marketing Operations Virtual Assistant to support our marketing team by handling all administrative, tracking, reporting, and documentation tasks related to marketing spend, lead generation, and referral performance across multiple centers.

This role does not involve strategy or creative decision-making. Its purpose is to ensure leadership has clean, accurate, and timely data to make decisions.

Core Responsibilities
Marketing Cost Tracking

Track all marketing expenses by:

Channel

Location

Campaign

Vendor

Maintain weekly and monthly spend reports

Flag missing invoices, spikes, or inconsistencies

Lead & Referral Tracking

Pull lead data from CRM, Zocdoc, Psychology Today, website forms, and call tracking

Tag and standardize lead sources

Maintain clean, accurate CRM records

Track leads through the funnel (lead ? eval ? treatment)

Reporting & ROI Support

Generate weekly and monthly performance reports

Track cost per lead, cost per eval, and cost per treatment

Prepare center-by-center and channel-by-channel summaries

Identify data gaps (no interpretation required)

Process Documentation

Create and maintain SOPs for:

Lead tracking

Reporting workflows

CRM hygiene

Marketing data audits

Required Skills & Qualifications

Advanced Google Sheets / Excel

CRM experience (healthcare or marketing preferred)

Strong attention to detail

Excellent written English

Comfortable working with numbers and dashboards

Able to follow SOPs precisely

Nice to Have

Healthcare or HIPAA-regulated environment experience

Marketing agency reporting experience

Call tracking or ad platform exposure (read-only)